We all understand the importance of web design. It captures your customers’ attention, and it lures them into your world. It makes a connection with people and strengthens your brand. It makes things simple and easy for your customers. But, the world of web design evolves and changes quickly. The best practices and trends of twelve months ago are already out-dated. If you haven’t spruced up your design in a while, now might be the time. In this post, we’re looking at the trends that will dominate 2015. Let’s take a look.
Huge, high definition images
Web designers have slowly understood the importance of landing pages. They know that internet users are fickle; they need something bold and fantastic to capture their attention. That means full-size imagery taking center-stage. We spoke to Kashurba Web Design, and they told us that these landing pages will define future web design. It helps a site stand out and make a connection with users.
Simple, bold copy
On top of these sharp images, you’ll see simple, powerful wording. It may only be a sentence or a few words. These days, copywriters know that web users skim-read. They want answers and information quickly. Designers are beginning to experiment with atypical fonts here too. More and more computers are embracing calligraphy, so we can break away from the usual serif fonts. If your site is filled with dense copy, simplicity might be what your website is missing.
If there’s one trend that dominated 2014, it would be endless scrolling. They’re the websites where you never reach the bottom. You’re fed endless content to keep you entertained and busy. Now, we’re taking that to the next level. As you scroll, the design elements will often interact with each other. Photos and copy will merge and play around. This technique is often used to tell a story or outline services. It’s called parallax scrolling; look out for it!
Everything below the fold
We’ve already mentioned the movement towards full-sized imagery at the top of the screen. This practice is slowly forcing all the information below the fold. Five years ago, web designers would laugh you out of town if you did this! Web users have become so used to scrolling down, hiding information is no longer a significant issue. Instead, designers are teasing web users with intriguing imagery and copy at the top. Then, they’ll engage and scroll down for more.
Responsive web design is less of a trend and more a functional necessity. As of 2014, more web users access the internet on a mobile device than a desktop or PC. That means your website has to perform on all devices seamlessly. That’s where responsive design comes in. It means your site will adapt to whatever screen or device loads it. It has become the default choice for web designers, and you can expect to see much more of it.
Web design is more than just a pretty face. It strengthens your brand identity and performs a vital practical function. Make sure you’re keeping up with the trends!