Are you looking forward to the holiday season? Are you wondering how you can use this to your advantage as a business owner? Do you realize that now is the time to plan for the months to come?
The holiday season is one of the most exciting times of the year. As a business owner, you need to think long and hard about what this means to your marketing plan.
Although you may be set in your ways in regards to how you market your company, you don’t want to overlook the many opportunities that are available during the months of November and December (and even into January).
Let’s examine five marketing tips that can change your holiday season marketing strategy for the better:
1. Plan in Advance
There is no better time than now to plan for the holiday season. When you start well in advance, it’s much easier to implement a plan that will boost sales and revenue.
For example, if you want to take advantage of the Black Friday hype, you shouldn’t wait until the week before Thanksgiving to create a plan. You need to give yourself several weeks (or longer) to get everything in order.
2. Think Outside the Box
If you’re going to make the most of your marketing strategy during the holiday season, you need to think outside the box. You need to do things that your competition is overlooking.
For example, you can personalize holiday stamps to add to all your mailers. This is a small thing, but it can go a long way in helping grow your business during the holidays.
Best yet, when you think outside the box, you may find a few ways to generate business without overspending. Does it get any better than that?
3. Send Holiday Greeting Cards to Clients and Prospects
It may sound like an old school strategy, but it’s still one of the best ways to connect with clients and prospects during the holidays.
It will only cost you a dollar or so to send a greeting card to your current clients and people on your prospect list.
Tip: take this to the next level by including a hand written note inside the card. This will ensure that the person remembers your card for a long time to come.
4. Announce a Sale
Depending on your business, you may be able to take advantage of the many people who enjoy a good holiday season sale.
For example, if you own an online store, announce a Black Friday or Christmas sale a few weeks in advance. Not only does this build the hype, but it gives people plenty of time to plan their purchase.
Tip: use every method imaginable for announcing your sale. From the homepage of your website to email to direct mail, you don’t want to leave any stone unturned. You want everyone to know that you are slashing prices.
5. Make Personal Calls
You may not be able to call every one of your clients and prospects to wish them a happy holiday, but you should attempt to get in touch with those who are most important to your business.
This can definitely take up some time, so make sure you get the help of your team (if it makes sense to do so).
The nice thing about this approach is that it doesn’t cost you a single dime. Anyone can dial the phone, thank someone for their business, and wish them a happy holiday.
The holiday season puts you in the unique position to implement a variety of marketing strategies. While you don’t want to spend too much time and money on this, as you still need to keep your business running, there are things you can do to give your company a nice boost at the end of the year.
The holiday season is just about here. If you have yet to consider the many ways that you can uniquely market your company this year, you should sit down and brainstorm in the near future.
What are you thoughts on the best marketing methods for the holiday season? Is there anything in particular that has worked for your company in the past? Share your experiences and other ideas in the comment section below. After all, it is the season for giving!
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