When you think about your business, you want to feel like you are making serious decisions that can help you earn as much money as possible. You need to ensure that you are maintaining customer interest whilst overseeing the work of your employees. This is a very traditional way of business. Nowadays, you may want to consider undertaking a gamification strategy to move your marketing and engagement strategy forward. Here are 5 ways that you can start your own gamification strategy and get your business ready for a boost. 

What is a gamification strategy?

Gamification is a way of using gaming techniques, motivations and strategies to create engagement with your customers and workers. Whilst your business is not a game, a gamification strategy can simplify progress and reward everyone that is involved with your brand. Now that you understand what it means, here are some tips to get you started with your strategy:

  • Keep your rewards simple

If you make the rewards of your business seem over the top, then it is likely that your clients will think that they are completely unobtainable. A good game will build up the reward system. The same can be applied to your customers. For instance, if you have loyalty rewards, you may want to start off with just small coupons through email marketing, but then build it up to full-on discounts and gift cards.

  • Interactive gameplay

When you create a marketing strategy for your business, you need to think carefully about how you can make your website and advertisements more interactive. The more interactivity you have, the more likely it is that you will have more visitors to your website looking at your products. You may want to consider adding some gameplay that can advertise your product. For instance, companies like Gwynnie Bee have created interactive lottery tickets to retain their customers. It’s simple but effective!

  • Customer interaction

When you use a gamification strategy, its main focus is to actively interact and communicate with customers around the world. Not only could you use a reward system to encourage customers to talk on your website, but you could reach out to your customers with daily tasks to get them to interact with your brand. This is exactly what Duolingo does to retain its audience every day.

  • Virtual contents

If you are trying to think of a campaign to bring in new customers, good old-fashioned competition is the best way forward. Game-related competitions can bring attention to your brand and can encourage customers to join in. It can also help retain customer attention for your website. Just take a look at the monopoly campaign that Mcdonald’s hosts every year. It’s brilliant marketing.

  • Mobile Apps

Nowadays, gaming is accessible for both mobile platforms and computer platforms. That’s why it’s important that you keep up-to-date with the latest technology that can keep your brand accessible. Mobile apps can help your clients access your website, competitions or your latest campaigns.

So, there you have 5 gamification strategy tips to get your business back in the game. With these things in mind, you can ensure your business remains competitive for years to come.