5 Essential Tips To Improve Your Website’s Google Ranking
Google alone receives around 3.5 billion search items per day. People are looking up their queries, concerns and keywords to find information through the search engine. Though there are other search engines like DuckDuckGo, Yahoo! and Bing, but Google is by far the most popular among internet consumers. This is why website owners have been shifting their digital marketing strategies over the last decade or so. Search engine optimisation (SEO) is now a big part of how a website or a company seeks to market itself and digital marketing agencies like VM interactive & Healthy Links vow by it. The better the SEO, the higher a website’s ranking will be on the search engine results page (SERP).
Here are five tips for websites to improve their ranking on Google.
Good site layout for better user experience
The user experience of a website is intrinsically linked to its theme and design. Users are more likely to visit a website that has a clean and readable outlook. Some things to be considered here as below.
A right navigation menu helps users figure out how to move through a website. The menu should include drop-down menus with subcategories corresponding to the different pages on a site. The text should be readable against the background.
The site shouldn’t have so many widgets that it begins to give the impression of clutter. Only those plug-ins should be installed which are actually relevant and necessary. They should be formatted to suit the layout of the website.
The theme shouldn’t be so fancy that it becomes an eyesore. Minimalistic themes are preferred for media and corporate companies. This ensures that the attention of the audience remains focused on the content of a website and not on any of the decorative elements.
Content marketing for the win
Content marketing complements the technical SEO of a website. It refers to content that is created with the purpose of engaging the audience and attracting new users by improving page rank in search results.
Keyword research is vital for a content generation. How will you know what content to create if you do not know what kind of items your target audience is searching? Keyword analysis tools such as Google Adwords make the job easy.
You can figure out popular keywords in a niche and then create content that engages with those keywords. For example, if you run a company that sells beauty products, then some of the top keywords in that niche may be acne, or hair fall, or Kylie lipstick. Some ideas for generating content with these keywords could be: ‘Get rid of acne with two skincare habits’ or ‘we tried out the latest Kylie lipsticks, and they’re all we’ve dreamed of’ and ‘lifestyle habits that may be contributing to hair fall’.
These keywords should be used in the headline of a post as well as the slugs (the part of a URL that comes after the .com).
Another important element here is posting frequency. Content should be updated and added regularly. Analytical data can be used to highlight the times that the website attracts the most traffic during 24 hours. Then, content should be updated at this time during the week. Old content should be revised frequently, so search engines continue to rank it well.
Format text and break it too
Good content is nothing if it is not formatted or presented well. Well-researched content fails to serve its purpose if it is uploaded as a drab, stumbling block of text. Users find it difficult to read it, and search engines do not rate it very highly.
Use header tags and meta descriptions in content to help the search engine crawl and categorise it.
Well-formatted content is also readable easily. Bullet points, paragraphs and line breaks should be used to rest the eyes.
Good quality stock images should be inserted within posts to break the text. If original images are available, then they should be used. However, the images should be clear and focused. They should be resized and renamed to indicate what they show. A random name with a random number pattern won’t do.
Moreover, use keywords to insert alternate text (alt tags) with images. They tell search engines what an image is about since the bots are unable to decipher visual data.
Internal and external links
Hyperlinks help search engines categorise content pages according to relevance. They point to other pages on the internet.
They may be in-bound i-e leading to another page on the same website. This helps search engines index a website and connect one content page with another.
External links can be inserted to cite researches and sites that are considered authorities and credible. They make a company noticeable and help a search engine establish the relevance and niche of a website.
Optimise website performance
Users lose patience quickly if a website doesn’t load in time. Moreover, Google ranks sites that have a lesser loading time higher and penalises websites that have long loading times. Here are a couple things you can do to fix your website speed and optimise it for better performance.
If you have any broken links on your site, fix them. You can use an online tool for locating them. Broken links are basically outgoing links from your website to pages that are no longer active or merely inaccessible. When a search engine tries to crawl them, they do not lead to another page which can hinder search engines from crawling or indexing your website. This can also increase the loading time.
Use a lightweight WordPress theme that runs smoothly. If you want to install plugins and widgets, do so judicially. They can increase multiple times the time needed to load a website.
Host your site with a reliable hosting provider. Always chose a hosting plan that is adequate for your needs and the average traffic that your site attracts. Do not complain if you have a cheap hosting plan and find your website crashing whenever there is a high amount of traffic.
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Why You Should Make A Healthcare Explainer Animated Video
Time Is Money Everyone in the medical field knows that there is never enough time to meet with and inform patients and families, nor to explain new procedures, treatment plans, and processes to clinical teams. A well-done video can save valuable time for doctors, nurses,…
7 Important Things To Test in Ecommerce Web And Mobile Applications
If you are planning to launch a mobile app or eCommerce websites in the market, it is essential to perform software testing services before launching in the market so that there is no compromise on different vital parameters like mobile responsiveness, user experience, and security…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…