In the modern world, the approach to SEO is changing faster than light. New technologies and techniques are springing up like mushrooms after the rain. That’s why it’s vital for the SEO specialists to stay on top of the game. A small mistake can lead to costly and useless marketing efforts as well as lost time and money.
SEO for enterprises requires an even more careful approach than SEO for small businesses. The amount of money and time invested in such a task is formidable so the outcome must be excellent. We are sharing several enterprise SEO tips for the specialists to take advantage of in 2018/2019.
1. Take Advantage of Google My Business
Google’s Google My Business tool allows you to take advantage of the local search. You can list all the business locations on Google Search and Google Maps. You can enjoy other advantages with this service:
- Provide precise business information to your clients
- Categorize business for search simplification
- Inform customers about promotional hours
- Keep the listings updating by adding photos
2. Focus On Accurate Data Entry
Since the majority of enterprise websites rely on the central database from where they take the information automatically, the data entry accuracy is vital to any SEO efforts. Of course, the accuracy is not the only content-related SEO matter. The information should also be:
- Optimized with keyword-oriented categories and subcategories
- Unique in order to get the best rankings and avoid banning
- Valuable to bring necessary information to the end users
Of course, polishing the content takes time, effort, and, most importantly, money. However, enterprises will find it reasonable to invest a little more in the accurate content in order to get the desired results in the long run.
3. Choose The Right Software
Choosing the best software for the enterprise SEO needs will ensure faster and more accurate results. Since not all programs are created equal while the majority of them focus on small business SEO, you need to be careful and look for the following features.
- Localized search results
Most enterprises cater to numerous local markets, so the software must focus on tracking keywords for each location
- Google Analytics Integration
Integrating Google Analytics data can help you study category ranking results alongside web performance of content pieces reflecting those categories
- Content activity reports
The reports can help you see how the changes made to the website affect rankings while monitoring content and SEO tags
- Content mapping
Shows you gaps in the content and how well the content is doing its job
- Competition ranking
Helps you see how well the completion is doing. Such ranking tracks dozens of websites that rank for your keywords
Look for software which doesn’t have too many unnecessary features for your needs. Otherwise, you’d be stuck with an expensive program that needs your tweaking.
4. Put Mobile First
Mobile is not just a priority anymore. These days Google penalizes websites which aren’t mobile friendly. SEO experts must work to make sure the website is fully optimized for mobile use.
Giving mobile a priority means fast-loading pages. All the important content must be available immediately without forcing the user to scroll. Don’t consider mobile “a version”. It’s a full-scale primary website for any enterprise.
5. Invest In Security
In 2018 and 2019, Google is bound to give extra importance to the security. Sites which make it safe for the users to surf will be rewarded. Meanwhile, insecure websites may be penalized.
These days, users have become internet-savvy enough to realize that a secure website is better than a non-secure one, especially when it comes to financial transactions or personal information safety. Put SSL/https on your priority list.