If your business is not yet harnessing the full power of IP geolocation benefits, you may be missing
out on an incredible opportunity to improve your ability to communicate with your customers and to
support your business’s activities. At LocationSmart, they provide their customers with a proven
and effective platform to maximize the benefits of IP geolocation in numerous ways.
Your various connected devices are each assigned a unique IP address when you connect to a
network. This includes connection to extranet, intranet and Internet frameworks. The primary
purpose of an IP address is for the host network to identify the individual device or user. The other
important purpose of an IP address is geolocation identification.
The functionality of IP geolocation extends beyond network uses. It also holds the promise of
improving your business in critical ways. Depending on your business model, specific uses could
bolster your profitability, improve internal functions and process and even open doors that you may
not be aware of. A closer review of common applications for IP geolocation in a professional
environment may open your eyes to incredible possibilities available for your business to benefit
from.
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Compliance With Legal Regulations
Some industries are heavily regulated, and these regulations often pertain to the user’s geographic
location. Mobile lottery and online gaming operations, for example, are required to comply with
both state and local regulations. Consider that online betting is not permitted in specific areas.
Therefore, a player’s geographic location must be identified and confirmed before the business can
accept bets or provide a financial payout.
Businesses like these may face considerable legal consequences when they are not in full
compliance with established regulations. The use of IP geolocation data gives businesses the ability
to closely and accurately determine the geographic boundary where the user is located. By tracking
such data, businesses can improve the user experience as well. For example, customers are not
required to physically prove their location because their IP addresses provide passive proof.
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Reduce Risks Associated With Online Fraud
Online fraud is a serious and growing problem. It impacts your customers as well as your business,
so all opportunities to reasonably and effectively prevent fraud should be taken. The IP location for
each user can be collected when the user accesses services via a network. Businesses like yours
can then use this essential IP intelligence to determine if the user’s account is being accessed from
an unknown device or location. In addition, IP intelligence may identify if special efforts are being
taken to conceal or anonymize the user’s location and data.
When unusual factors are identified in real-time, your business can take appropriate and additional
steps to confirm the user’s identify. For example, your system may automatically utilize one or
several additional protocols to authenticate the user. In some cases, the user’s access to his or her
account or to your business’s services may be denied until he or she takes specific authentication
actions. For example, the user may be prompted to call your customer service department directly
to provide authentication details. Enabling such protocols protects your business as well as your
customers, and it may provide your customers with essential confidence to continue doing business
with your company.
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Geo-Specific Transaction Verification With Real-Time Communication
Through IP geolocation, your business can obtain real-time data about where your customers are
physically located when they use your mobile app or connect to your business’s services in other
ways. When your business knows when, where and who is accessing its data and services online,
you can then communicate immediately with the customer. This may be through technological
communications, such as by sending an immediate push notification. It may also be through direct
communication, such as a personalized phone call from your team.
This type of personalized communication can be used beneficially in numerous ways. For example,
you can provide the customer with details about products or services that he or she may be
interested in. Information about special promotions, discounts and events may also be
communicated directly to the customer so that he or she may be interested in. The customer may
be inspired to take action that he or she may otherwise have not taken.
When using IP geolocation in this way, be aware that all aspects of the communication with the
customer should be customized, relevant and accurate in order to improve the experience of local
customers. This includes conveying details about the availability of products or services offered in
the area, the accuracy of discounts or pricing, current hours of operation and more.
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Secure Your Network And Assets
Another effective way to utilize IP geolocation internally is to bolster network security. You may
identify which devices are connected to your network and their locations. This real-time information
may immediately alert you to hacking attempts and other malicious activities so that you can take
appropriate actions.
In addition to this convenient and timely way to protect your internal network and affiliated
information, IP geolocation enables you to track connected devices. For example, you may connect
a computer system in a work vehicle to the network. Company-owned tablets and computers may
also be connected. When these and other assets are connected and monitored, you can decrease
the risk of financial loss. You may also keep tabs on employees who are assigned to those devices.
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Protect Your Copyrights and Digital Data
Many businesses are dependent on protected data, such as streaming content. In order to profit off
of any type of digital content, there may be a significant need to ensure that only authorized users
have access to that content. For example, someone thousands of miles away may access the
content and copy it for their own gain. Some content pirates will distribute digital data freely, which
makes it difficult or impossible for your business to generate revenue from it.
Through IP geolocation, you can determine when and where your valuable digital content was
accessed. This data may help you to identify if your content is falling into the wrong hands and who
is accessing it. Identification of unauthorized access through IP geolocation enables you to take
immediate action and to decrease the impact.
Keep in mind that your content or streaming data that is accessed and released or sold by other
parties can impact your brand image. For example, how and where the content is passed along may
directly relay back to your company. Defining and maintaining a strong, effective brand image is
critical to your company’s overall success.
In Conclusion
These are only some of the many applications of IP geolocation data that may be effective across
various business models and platforms. Now is the time to explore applications that may be well-
suited for your business. Remember to consider ways to improve your internal operations as well as
the customer experience.
Regardless of the applications that you have decided to move forward with, you must have the full
support of an IP geolocation services team backing you up. LocationSmart offers an extensive range
of IP geolocation services that can benefit your business in various and critical ways. They are
excited to tell you more about the creative ways that IP geolocation is being used, and they can
provide you with the effective platform that your business needs to take your operations to a new
level.
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