5 Effective Content Syndication Strategies for Businesses
Content syndication can help your business reach more potential customers by leveraging the reach of other publications. If you’re not leveraging this powerful content marketing strategy, you may be missing out on a lot of potential customers. The power of content syndication lies in the ability to tap into an audience that’s already interested in what you have to say.
With the right strategy, you can easily distribute your blog posts and other content through several channels and increase your visibility and traffic. Here are five effective content syndication strategies that work.
Republish Your Best-Performing Content on Bigger Websites
One of the best ways to get more eyes on your content is to syndicate it on bigger websites. This means publishing your latest and best-performing content on high-traffic sites that are relevant to your target audience. Not only will this help you reach a new audience, but it can also drive traffic back to your own website. Just make sure that you give credit to the original source and link back to your content.
According to Jebatta, you’ll want to focus on sites with more readers and higher authority than your website. Some of the top blog publishers are Forbes, Business Insider, and Huffington Post. Your goal is to get your content in front of as many people as possible, so don’t be afraid to reach out to larger sites. Your content has to be high-quality and relevant in order to grab their attention.
Syndicate Old Content on Similar Authority Websites
If you have ever published a blog post, there is a good chance that it is still floating around on the internet. Instead of creating new content from scratch, why not syndicate your old content on websites with similar authority as yours? This will help improve your website’s SEO and increase traffic to your website. Old content is always good because it has already proven to be effective.
For instance, if you’re a business that provides BPO services, you can syndicate your content on websites like BPO World, Business.com, Small Business Trends, and others. Just be sure to read the website’s submission guidelines before submitting your content. This is crucial because you do not want to end up submitting your content to a website that will not publish it.
Guest Post on Bigger Publications and Syndicate on Your Platforms
Writing guest posts that get published in big publications and syndicating the content across your website and other platforms is one of the most effective content syndication strategies. You get to enjoy higher link authority, improved search rankings and increased brand exposure. When you guest post on a high-authority website, add links back to your site and include social media sharing buttons.
Guest posting has the potential to send thousands of visitors to your website, which is why it’s important that you write quality articles for high-authority blogs in your niche. Guest posts help build relationships with influencers who can share links back to your website. This is especially true if you mention them within the article and link to their site, which can help build backlinks (and drive traffic).
Get Picked Up by Websites That Naturally Syndicate Content
One great way to get your content out there is to find websites that syndicate content automatically. These are websites that share new content with their readers regularly, and they’re always on the lookout for new and interesting articles. If you can get your content picked up by one of these sites, it will be seen by a wide variety of new readers.
One way to find these websites is with Google’s content explorer. This and other tools will help you discover popular and regularly updated sites, which means they might be interested in syndicating your content. Just type a keyword related to your blog post into the search bar, hit enter, and see what comes up.
Use Paid Syndication Platforms To Get Your Content on Publications
Paid syndication platforms allow you to promote your content on publications and blogs that are tailored to your industry or niche. By working with these companies, you can expand the reach of your posts by making them available in a database for other outlets to pick up and publish. These platforms have a slightly different approach to content promotion, so be sure to do your research beforehand.
Be sure to keep in mind that these companies are taking your content out into the world – you’ll want to make sure it is top-notch quality before sending it along. Only opt for paid syndication if you have a budget and professional writers to work with. Also, remember that your brand must be able to back up the quality of content being sent out – or else it may reflect poorly on you as an organization.
Follow Content Syndication Best Practices
To ensure success, it’s best to ensure your syndicated content adheres to some key best practices. Here are five tips:
- Always include a link back to the original piece on your website. This helps ensure traffic and engagement benefits go to you rather than your syndication partner
- Make sure all images are properly credited with links back to their sources
- Keep your email updates to a maximum of one per day
- Include social sharing buttons at the top and bottom of each syndicated post, so readers can easily share your content with their own networks
- Make sure you have permission from anyone whose work is included within the piece before it goes live on your site
By following these best practices, you can ensure your syndicated content is seen by as many people as possible and that you reap the benefits in terms of website traffic and engagement.