Email marketing can be challenging, from coming up with a subject title that compels people to open your email, to getting the timing right when you send the email. There are absolutely loads of factors that you need to consider when using email marketing for retail. This infographic provides some valuable insight into what to do and what not to do when it comes to delivering an effective email marketing campaign.
If you are looking to launch your first campaign, or are just looking to improve your current strategy, then use this information to help you build a better email marketing plan. A common mistake for marketers is to send out a ‘one size fits all’ style of email, when the stats show that 74% of recipients get frustrated if they receive an irrelevant email. This could mean that they request to be taken off your marketing list and you miss out on their potential future custom.
By following the tips in the infographic you can build your campaigns based on marketing research that is proven to work instead of going blindly into email marketing and losing potential customers.