In today’s world, a business cannot reach its true potential without a website. Even if you don’t sell products online, you need a website. Every day, your potential customers are online searching for your services and if you don’t have a website, your competitors will get all the business.

Once you have a website, it’s only a matter of time before you’ll need a mobile app. Having a mobile app allows you to communicate and interact with your customers more easily. 

Whether your mobile app is designed for daily use or as a tool, the benefits of having a mobile app are indisputable. For instance, mobile apps account for 57% of digital media consumption on the internet. If you don’t have a mobile app, you’re leaving money on the table. 

However, you can’t just have your app developed by a random company. If you don’t hire the right company to design your mobile app, you may as well not have an app at all. Here’s why your app should be developed by the same company that developed your website.

  1. You’ll get a seamless user experience

A big part of what makes apps successful is the continuity of user experience between your website and your app. In other words, your web visitors will expect your mobile app to operate as an extension of your website. If it doesn’t meet their expectations, they won’t use it, period.

The solution is to have one company design your website and mobile app, preferably at the same time. This will create a seamless user experience across the web and your mobile app.

There are countless skilled developers out there who are perfectly capable of creating an app that works extremely well. However, even the best app loses value when it doesn’t live up to UX/UI expectations.

  1. You’ll probably get a better price

Developing a mobile app costs good money and it’s money well spent. Still, if you’re like most business owners, you don’t have endless funds — you’re on a budget. 

If you hire a team of developers to create your mobile app while they’re also creating your website, you’ll likely pay less than what you’d pay for each service separately. Although they are separate projects, it’s easier for developers to duplicate website styles and functions while your site is in development.

When you hire the same company for both projects, developers will have an easier time creating your mobile app. They’ll be familiar with their own code and design work, so there will be fewer potential hangups.

While having a mobile app developed alongside your website is a time-saver, it’s also a common package deal. 

  1. Your mobile app can be integrated into your website

Technically, you can always integrate a mobile app into your website, no matter who develops the app. However, it’s not always easy or smooth. You’re limited to creating interactive elements that can be created through an API.

On the other hand, when one company designs both your site and your app, they can be designed to interact in specific ways. For example, you may want to sync user account information and history, or you might want to make website purchases available for download through your app. 

However you want your app and website to sync, it’s easier, faster, and cheaper to create those connections during development.

  1. Communication will be easier

If you’ve already developed your website, you’ve probably spent a good amount of time communicating your vision and specifications to your development team.

Imagine having to explain everything all over again to a new development team. That sounds exhausting. Even though you’ll have a finished website to provide the example for how your brand experience is supposed to flow, you’ll still need to explain the nuances.

When you get your mobile app developed alongside your website, you won’t have to explain your brand all over again.

  1. You won’t get burned out on overseeing development

Overseeing the development of your website can be taxing. Once you’ve had your website developed, you probably won’t have the energy to go through a similar process to have your app developed. If you don’t put in as much time and effort to have your app developed, you risk the final result embodying some of the mistakes that make people uninstall their apps.

For instance, without your active oversight, your app developers might end up building “stock” components into your app, like pop-ups asking for reviews and too many push notifications.

Prioritize preserving the continuity of UX/UI

Having a successful app depends on a variety of factors, but UX/UI is critical. Preserve the continuity of the user experience by choosing one company to develop your website and mobile app.