When you establish your own business, it is crucial to find the most effective ways to reach your customers and send out your company’s message in a clear and impactful way. Promotion increases brand awareness and customer traffic, which in turn increases sales and profit. Here are 4 ways to promote your new business.
Create a Brand and Logo
The golden arches of McDonalds or the Swoosh of Nike are instantly recognizable logos. When you see them, you know what the product being advertised is, and you know what to expect from the brand. Consumers are far more likely to choose a brand that they recognise over something unfamiliar, even if they don’t know a great deal about your company at the time. Logos should be simple yet distinctive and eye-catching. It should represent the message your brand needs to convey in graphic form.
A free and effective way to promote your business is to harness the power of social media. Most adults use some form of social media platform on a daily basis. Facebook is used mostly by middle-aged adults and older and Snapchat by younger people. You can decide which platform is best for you by determining who your target audience is.
You can advertise to specific users with predetermined characteristics, such as sex, age, socioeconomic situation, language, usage of a particular website, or interests and hobbies. These are just some of the variables which allow you to identify your target audience accurately. You can then combine these characteristics to get even more specific. Seeing your eye-catching logo or video every day will ensure your product is imprinted upon a potential customer’s memory.
Making your business as visible as possible is vital to gain customer following. Posting adverts on local billboards, in local newspapers, magazines, and publications is an excellent way of reaching out to the local area.
Invest a small amount of money creating merchandise such as pens or coffee mugs with your logo on it. Customers always love a gift. Even use yourself and your staff as advertising props by wearing clothing sporting the company logo or wrap your vehicle with the company branding.
If you make or sell hard goods, try donating some of your products to be a prize at a local fundraiser. If you offer services, donate a gift certificate instead. Not only will you be helping local causes, but you’ll be increasing your brand exposure in the local community. The better the prize, the more people will talk about it.
Talk About It
If your business area lends itself to specialist knowledge, offer to teach some free classes at local venues. You’ll attract like-minded individuals, which could mean you gather prospective clients or useful industry connections.
Exhibiting at trade shows is a good way of networking. It also gives you the chance to check out the competition, see up and coming trends, and monitor which products are most popular and eye-catching.