WooCommerce has exploded in the ecommerce space since its introduction almost a decade ago. Back in 2011, WooCommerce offered only nine official extensions and six official themes, but it now powers more than 37% of all ecommerce sites.
There are many competitors for any e-tailer, but consumers will naturally gravitate toward stores that give them the best experience. Here are four easy ways to optimize your WooCommerce store.
Simplify the Shopping
The best e-tailers know the truth of modern ecommerce: the consumer experience is everything. If an online shopper has a seamless experience interacting with and purchasing from an ecommerce store, they’re going to come back and shop again and again because it’s easier than going elsewhere. This is why a fully optimized WooCommerce store is one that has been simplified.
Start with a converter that will let the shopper browse in their native language and chosen currency. Then ensure your products are categorized into an easy-to-navigate menu. Each product page should also have a detailed description, several photos and a “Buy Now” link. Finally, offer a social and/or checkout as guest option so shoppers won’t have to create an account, which is when they’d likely abandon the cart.
Organize Your Customer Base
Depending on the nature of your online store, you might have a lot of one-time customers or shoppers buying from your other sales channels, such as Magento or Shopify. That’s a lot of different people, and you might not be keeping track of them. Enter WooCommerce CRM, the customer relationship management solution that will automatically import your store’s data and organize it into customer profiles complete with the contact information and order history for each individual who has shopped with you.
In one user-friendly dashboard, WooCommerce sellers get far more robust analytics than what WordPress offers natively. You’ll not only see your customers be neatly filed into a digital address book, but you’ll also see what they’re buying and how all that data paints a picture of your store’s performance.
Use Pixels to Capture Leads
Did you know that over 70% of visitors who abandon your website will never return? This means you only have one chance to entice consumers enough to take action on your site and (hopefully) make a purchase. However, most websites do not capture even one email for every 200 visitors, so re-engaging them proves difficult.
Pixels, which are offered by multiple social media platforms, do the retargeting for you. The tool is free and only requires adding a few lines of code to your WooCommerce site. Then, you get to sit back and relax as the pixel chases cart abandoners, site visitors and other prospective customers by showing them advertisements when they’re browsing the Internet.
Maintain Safety with Regular Updates
One of the major benefits of WooCommerce is its top-of-the-line security system that has prevented hacker infiltration. The WordPress team knows that passwords are the number one defense against hackers, so new password features let WooCommerce sellers auto-generate strong passwords or, when creating their own, gauge their strength against a meter.
E-tailers are advised to look out for WordPress releases that end in “2” because those are important security updates. Hackers usually target old, inactive sites, so this is a simple way to protect your site. You will also receive emails with the most recent information.
Optimizing your WooCommerce store requires thinking about all the different aspects of running an ecommerce business: customer experience, marketing, security and more. But it’s well worth the effort to have a store that is attractive to shoppers who will skyrocket your sales.