WooCommerce has exploded in the ecommerce space since its introduction almost a decade ago. Back in 2011, WooCommerce offered only nine official extensions and six official themes, but it now powers more than 37% of all ecommerce sites.
There are many competitors for any e-tailer, but consumers will naturally gravitate toward stores that give them the best experience. Here are four easy ways to optimize your WooCommerce store.
Simplify the Shopping
The best e-tailers know the truth of modern ecommerce: the consumer experience is everything. If an online shopper has a seamless experience interacting with and purchasing from an ecommerce store, they’re going to come back and shop again and again because it’s easier than going elsewhere. This is why a fully optimized WooCommerce store is one that has been simplified.
Start with a converter that will let the shopper browse in their native language and chosen currency. Then ensure your products are categorized into an easy-to-navigate menu. Each product page should also have a detailed description, several photos and a “Buy Now” link. Finally, offer a social and/or checkout as guest option so shoppers won’t have to create an account, which is when they’d likely abandon the cart.
Organize Your Customer Base
Depending on the nature of your online store, you might have a lot of one-time customers or shoppers buying from your other sales channels, such as Magento or Shopify. That’s a lot of different people, and you might not be keeping track of them. Enter WooCommerce CRM, the customer relationship management solution that will automatically import your store’s data and organize it into customer profiles complete with the contact information and order history for each individual who has shopped with you.
In one user-friendly dashboard, WooCommerce sellers get far more robust analytics than what WordPress offers natively. You’ll not only see your customers be neatly filed into a digital address book, but you’ll also see what they’re buying and how all that data paints a picture of your store’s performance.
Use Pixels to Capture Leads
Did you know that over 70% of visitors who abandon your website will never return? This means you only have one chance to entice consumers enough to take action on your site and (hopefully) make a purchase. However, most websites do not capture even one email for every 200 visitors, so re-engaging them proves difficult.
Pixels, which are offered by multiple social media platforms, do the retargeting for you. The tool is free and only requires adding a few lines of code to your WooCommerce site. Then, you get to sit back and relax as the pixel chases cart abandoners, site visitors and other prospective customers by showing them advertisements when they’re browsing the Internet.
Maintain Safety with Regular Updates
One of the major benefits of WooCommerce is its top-of-the-line security system that has prevented hacker infiltration. The WordPress team knows that passwords are the number one defense against hackers, so new password features let WooCommerce sellers auto-generate strong passwords or, when creating their own, gauge their strength against a meter.
E-tailers are advised to look out for WordPress releases that end in “2” because those are important security updates. Hackers usually target old, inactive sites, so this is a simple way to protect your site. You will also receive emails with the most recent information.
Optimizing your WooCommerce store requires thinking about all the different aspects of running an ecommerce business: customer experience, marketing, security and more. But it’s well worth the effort to have a store that is attractive to shoppers who will skyrocket your sales.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
8 Best Home Updates To Do In The Spring
8 Best Home Renovations To Take On In The Spring When the snow starts to melt and the weather slowly warms up, you likely have the urge to do a little work around the house. Here are some improvements to make before summer arrives: 1….
Use Android Parental Control Apps And Take An Interest In The Digital Activities Of His Children Without Blame
The screens quickly create a gap between parents and children. They limit conversations, disrupt meals, homework… Children are absorbed by their smartphones, tablets and other screens, so that they quickly become a source of tension. We use the deprivation of such a video game as punishment on…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…