You’ve got a stunning website and you’re attracting visitors like crazy. But, there’s a problem.

You’re struggling to convert these visitors into actual customers. If this sounds like you, don’t worry. Many businesses struggle with the same issue. 

Likely, if this is your problem, it’s because you’ve been solely focusing on attracting visitors to your website. While this is important, you also need to make sure you focus on enticing these visitors to make a purchase, sign up for a subscription, or in some way, interact further with your site. 

There are many simple things you can do to improve your site’s conversion rate. Read on to learn about the top 4.

1. Keep it Simple

Keeping things simple should be easy, right? 

Well, for many companies, this is where the trouble begins. Quite simply, the more complicated your website is, the less likely people are to buy from you. You want 100 percent of the people who want to buy from you to have no trouble doing so.

In order to do this, you must make sure your website is usable. i.e., you need to make it extremely obvious where to find your products and how to purchase them. The checkout process should be quick and seamless. The more steps there are to purchase, the less likely they are to buy. 

Also, be bold when it comes to your purchasing buttons. Instead of saying “Add” in tiny letters, say something like “Add to your basket,” in big, bold, eye-catching letters.

Basically, if a 7-year-old can navigate your site, you have done your job.

2. Make it Easy for the User to Trust You

The importance of building the user’s trust cannot be emphasized enough.

In order to build their trust, there are several things you can do. First, you should make sure you have your phone number, email address, and physical address listed on the site.

Make sure all shipping and return policies are clearly stated, as this is also huge for building trust.

If you haven’t already, start collecting customer testimonials, as people trust the word of the customer much more so than they trust the word of the business owner. 

Finally, make sure your website is well-designed. A poor-designed, dated website can quickly lose you customers.

3. Offer Multiple Payment Options

Not everyone has a credit card. And even out of those who do, not all of them want to use their credit card to make purchases online.

To make your products accessible to everyone and to increase your lead to conversion rate, you need to make sure you’re offering multiple payment options.

You don’t need to go way old school and accept checks. But other options, such as PayPal or Apple Pay, should be available.

4. Improve Page Load Time

How long will users wait for a site to load before they abandon it altogether? A minute? 30 seconds? 

Way less. In the fast-paced world we live in, users no longer have the patience to wait for slow-loading sites.

In fact, according to a study conducted by the Nielsen Norman Group, a delay of more than 10 seconds will make many users leave the site immediately. Even a delay of a few seconds will leave users with a bad taste in their mouth, so make sure you’re constantly checking that you’re website is up to speed.