A good first impression from site visitors is key in retaining them longer and finding solutions within your site. The average attention of a user has also shrunk over time. Impressed visitors stay longer, which reflects upon subscriptions to newsletters, social shares, sales, and positive reviews. 

There Are Some Metrics That Can Help You Gauge Whether Your Site Is Good At First Impressions:  

. Bounce Rate 

This is a percentage of the visitors that leave after viewing one page on your site. It points out that users are not taking any action therein.

. Page Views

Page views are directly proportional to your presentation and the impression your visitors get. Search engines notice the visitor’s behavior and reward the sites with higher rankings in search results.

. Time On Page

With the help of analytics tools, you can find the total or average time a visitor spends on your site. Dismally low time on your site can be a pointer about impression.

. Frequently Exited Pages

This indicates if users leave abruptly at certain pages. It could mean something about the page is wrong. Naturally, site visitors should leave in the thank you or comment sections after filling in subscription details. 

With the understanding of possible causes of a bad impression, you can now explore ways to improve or ensure a good one.

Let’s Review 4 Ways To Give A Good First Impression:

1. Page Architecture

This helps improve the look and feel of the website. This also aids the site visitor browse with ease and find their area of interest faster without hindrances.

Below are some of the factors that help improve page architecture:

. Design And Layout Of Sections

A website should have a simple design that helps visitors navigate with ease. A perfect layout like the one for ConsumerStash.com helps users visualize paths to resources at a glance.

. Device Accessibility

Websites should be made to accept both mobile and desktop devices. Sites that are difficult to view in mobile devices may cause bad user experience to mobile users. 

Page architecture enhances the user experience in the site. The path to their intended resource should be clear and have the least obstacles.

2. Content Quality And Variety

Site visitors find sites that answer their questions with more alternatives and find richer answers as valuable. Site owners must do the following to enhance quality and variety:

. Include Relevant Images And Illustrations

Answers with visual representation such as images, graphs, cool infographs, or screenshots offer a comprehensive approach. This also includes proper formatting to the text body.

. Offer Value To The Reader

Did you know that 16-20% of Google searches are new or never searched before? This, therefore, calls for unique alternatives, and well-researched answers can keep you ahead of the game.

Content is what drives traffic to your website, so investing your time and efforts to getting top-quality websites is key.

3. Absence Of Unattended 404 Pages

When a site visitor encounters a 404 page—page not found—it leaves them stranded and some opt-out immediately. This occurs frequently due to a site re-launch, non-functional internal link, or deleted resources.

However, you can improve the user experience by implementing a few strategies like:

. Customizing A 404-Page Message

This can be done using a branded message with a link back to the site. This improves the experience of the visitor and eliminates bounce rates. You can work with a web designer and graphic designer to enhance creativity in this area.

. Creating A Redirect

This can be done internally to help visitors get to the most relevant page. A 301 redirect can be used to direct visitors to the most relevant asset.

The presence of a 404-page is normal in websites. However, the message or design that accompanies it helps improve the user experience.

4. Fast Website Speed And Load Time

How fast a website loads can make or break the impression of a customer on the site. It directly impacts how fast it is to access resources within the page. The page load speed can be affected by the server, the content of your site, and the size of items such as images, videos, and other graphics.

These are ways you can improve this metric:

. Use A Reputable Host

A quality website host ensures that the speed of their servers is great which, in turn, is reflected on your site.

. Optimize Images And Videos

This may include reducing the size of images and formats that are universal to many devices.

. Utilizing Cache Plugins

Cache helps to store content temporarily and this minimizes the time needed for fetching files.

Search engine analytics tools like Webmaster can help you diagnose speed. This analysis helps tone for corrective measures.


Gaining a good first impression with visitors is critical in making them take action. Improving the website design and layout, for instance, can entice them to take further actions.

A site visitor’s first impression is affected by the visual presentation, lack of obstacles to access, and ease of finding resources.