Creating a powerful user experience (UX) is essential in today’s digital age. Users are in charge and they demand businesses to provide an ease of use unlike any other user experience before. This has caused some issues for businesses that wish to connect with digital users via website without the hassle.
For example, you can probably launch a pretty decent website in a few days with a WordPress web hosting that provides a theme, domain name, and a variety of server options. However, when it comes to user experience, business owners need to account for their target audience.
The fact of the matter is that most online users in today’s digital age want a fast, responsive site that gets to the point, easy to navigate, and has quality content. A poor user experience can pretty much guarantee that a user will abandon your site for a competitor’s website in seconds.
“Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction,” Casey Weisbach of Forbes said. “Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.”
To deliver the best user experience possible, we compiled a list of must-haves to ensure you are converting. Let’s take a deeper look!
1. User Navigation Must Be 100% Seamless And Easy
To no fault of website owners, website navigation is not usually on the priority list. It is commonly done without much thought, simply having a floating menu bar as site visitors scroll down. However, navigation is one of the most important aspects of user experience on a website.
A website menu needs to be clear and concise with each section having purpose. Highlight your top pages within your site menu, and have a footer menu as well. You also want to ensure users can find the information and answers to their questions fast. To do this, keep everything within a few clicks away from the home page.
2. Keep Your Website Clutter Free For Optimal User Experience
Remember the keyword stuffed web pages from the early 90s? They often had a ton of ads and tons of information without rhyme or reason. This is an example of what not to do in today’s digital age. You would think this is pretty much common knowledge, but you would be surprised how quickly businesses clutter up their web pages, especially the homepage.
To combat this, use a lot of white space and keep homepage content clear and tightened up. Some great examples of this, check out Google My Business or Mailchimp web pages. They use white space perfectly, and they also keep content and images to a minimum. Less is more for today’s users.
3. Color Psychology Is Vital To Conversions
This is often an overlooked essential when it comes to user experience. User experience is not only about navigation and page speed. There are also conversion elements involved. Having a color strategy is a great way to ensure you maximize conversions.
For instance, a call to action (CTA) button with a certain color could result in a higher click through rate (CTR). The way to know is to A/B test the different colors. What colors should you use? Here are a few ideas:
- Brown (honest, simple, organic)
- Blue (trust, communication)
- Purple (spiritual emotion, established)
- Yellow (optimism, happiness)
- Green (natural, wealth)
4. Users Demand Smartphone Ready Websites In 3 Seconds Or Less
Today’s digital age has ushered in the era of mobile, which has allowed businesses to connect with consumers 24/7. But there is a downside. If your business website is not optimized for smartphones, you are likely to not be connecting with your target audience. This is because smartphone users want access to information faster than on desktops.
According to research by Google, “53% of mobile site visits leave a page that takes longer than three seconds to load.” That is not very good for businesses with a very slow loading website on mobile devices. If you want to optimize your online visibility, think mobile when designing your website.
In Conclusion . . .
There are definitely more ways to ensure you’re meeting the demands of today’s digital users than the above. However, the above user experience tips are among the most important. From navigation to smartphone site optimization, providing a powerful user experience is essential to driving more conversions and sales to your business. What are your top user experience tips? We want to hear from you.