4 User Experience Tips The New Digital User Demands
Creating a powerful user experience (UX) is essential in today’s digital age. Users are in charge and they demand businesses to provide an ease of use unlike any other user experience before. This has caused some issues for businesses that wish to connect with digital users via website without the hassle.
For example, you can probably launch a pretty decent website in a few days with a WordPress web hosting that provides a theme, domain name, and a variety of server options. However, when it comes to user experience, business owners need to account for their target audience.
The fact of the matter is that most online users in today’s digital age want a fast, responsive site that gets to the point, easy to navigate, and has quality content. A poor user experience can pretty much guarantee that a user will abandon your site for a competitor’s website in seconds.
“Digital user experience encompasses all aspects of a person’s interaction with your web or mobile site including behavior, actions, perceptions and satisfaction,” Casey Weisbach of Forbes said. “Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your company.”
To deliver the best user experience possible, we compiled a list of must-haves to ensure you are converting. Let’s take a deeper look!
1. User Navigation Must Be 100% Seamless And Easy
To no fault of website owners, website navigation is not usually on the priority list. It is commonly done without much thought, simply having a floating menu bar as site visitors scroll down. However, navigation is one of the most important aspects of user experience on a website.
A website menu needs to be clear and concise with each section having purpose. Highlight your top pages within your site menu, and have a footer menu as well. You also want to ensure users can find the information and answers to their questions fast. To do this, keep everything within a few clicks away from the home page.
2. Keep Your Website Clutter Free For Optimal User Experience
Remember the keyword stuffed web pages from the early 90s? They often had a ton of ads and tons of information without rhyme or reason. This is an example of what not to do in today’s digital age. You would think this is pretty much common knowledge, but you would be surprised how quickly businesses clutter up their web pages, especially the homepage.
To combat this, use a lot of white space and keep homepage content clear and tightened up. Some great examples of this, check out Google My Business or Mailchimp web pages. They use white space perfectly, and they also keep content and images to a minimum. Less is more for today’s users.
3. Color Psychology Is Vital To Conversions
This is often an overlooked essential when it comes to user experience. User experience is not only about navigation and page speed. There are also conversion elements involved. Having a color strategy is a great way to ensure you maximize conversions.
For instance, a call to action (CTA) button with a certain color could result in a higher click through rate (CTR). The way to know is to A/B test the different colors. What colors should you use? Here are a few ideas:
- Brown (honest, simple, organic)
- Blue (trust, communication)
- Purple (spiritual emotion, established)
- Yellow (optimism, happiness)
- Green (natural, wealth)
4. Users Demand Smartphone Ready Websites In 3 Seconds Or Less
Today’s digital age has ushered in the era of mobile, which has allowed businesses to connect with consumers 24/7. But there is a downside. If your business website is not optimized for smartphones, you are likely to not be connecting with your target audience. This is because smartphone users want access to information faster than on desktops.
According to research by Google, “53% of mobile site visits leave a page that takes longer than three seconds to load.” That is not very good for businesses with a very slow loading website on mobile devices. If you want to optimize your online visibility, think mobile when designing your website.
In Conclusion . . .
There are definitely more ways to ensure you’re meeting the demands of today’s digital users than the above. However, the above user experience tips are among the most important. From navigation to smartphone site optimization, providing a powerful user experience is essential to driving more conversions and sales to your business. What are your top user experience tips? We want to hear from you.
7 Common Reasons Why WordPress Websites Get Hacked
If there is one content management system (CMS) that’s credited for revolutionizing the modern web, it’s WordPress. Thanks to this revolutionary software, making any type of website is not difficult today. Its flexibility and ease of use make it so popular that WordPress powers as…
Manage Endpoint Security With Cloud-Based Action 1
Meet a free Cloud-based endpoint security and patch management solution from Action1 (www.action1.com). This top-ranking solution facilitates network discovery, enables you to find installed software and orchestrate software updates across all your endpoints regardless of their location. With many tools over there, you might be…
Private Practice: Crucial Services Your Startup Needs
Medical professionals around the world dream of having their own private practice. It allows more freedom for dictating your own schedule but it does come with its own set of challenges and while many are similar to those most startups face, starting a business in…
How To Keep Your Personal Information Anonymous And Secure While Using A Web Browser
Browsing the web or checking Facebook a few times a day has recently become something natural as breathing and eating. People wake up, immediately reaching for their phones to be up to date. Is it already an addiction to the Internet? Of course, it depends…
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
8 Best Home Updates To Do In The Spring
8 Best Home Renovations To Take On In The Spring When the snow starts to melt and the weather slowly warms up, you likely have the urge to do a little work around the house. Here are some improvements to make before summer arrives: 1….
Use Android Parental Control Apps And Take An Interest In The Digital Activities Of His Children Without Blame
The screens quickly create a gap between parents and children. They limit conversations, disrupt meals, homework… Children are absorbed by their smartphones, tablets and other screens, so that they quickly become a source of tension. We use the deprivation of such a video game as punishment on…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…