All data points to the fact that the value of videos continues to grow, so any website today must have a few of those for both optimization and traffic boost. However, uploading and optimizing videos for maximum functionality can be a hassle and a half. The following tricks will help you do this faster and get better results in the end.

4 Video Optimization Tips You Should Be Using

1. Upload with a FTP

File Transfer Protocol (FTP) was created back in the 1970’s and it remains one of the most efficient methods of transferring large files. You need to have a FTP hosting in order to use this protocol for uploading and managing videos on your website in the fastest and most efficient manner.

FTP is highly secure, which is another reason why you should consider using it. The loading speed this method can offer will be some of the best you can achieve when working with large files. Check if your ISP has any restrictions and if it does, work around those with a VPN.

2. Convert to MP4

For your video to work well on any browser your website’s visitors might use it must be in MP4 format. There are many other options, but MP4 is the one universally supported by every browser out there.

You can easily convert any video to the MP4 format using a specialized program, but bear in mind that this won’t be the smallest possible file size. However, if you are aiming to target a wide audience, you should go for this as the safest format. You can use additional video compression tools, like Blazemp to reduce the file size without compromising the quality of your video.

3. Optimize your website video content

If you want your video content to provide maximum user experience, you need to optimize the website for it. Start with setting width and height sizes in the CSS or HTML. This is necessary to determine the size of bandwidth that needs to be allocated to it.

You also need to make sure that videos don’t start loading the moment a user opens the page. Instead, set it so the page loads first and then video content follows. This will ensure faster loading overall.

To make sure that mobile users get quality experience you need to make your website adaptable. This means that your pages must adjust in size when viewed on mobile devices. If necessary, you might block some types of video content posted on the website from loading on mobile pages.

4. Optimize video content for SEO

Finally, you shouldn’t forget that every type of content needs SEO optimization, and your videos aren’t an exception to that. By choosing to host your videos on your website instead of YouTube or a similar platform you are already boosting your chances to increase traffic dramatically. Proper SEO will ensure you get great results.

To make your video content visible to Google, you need to get it indexed, which means you need to create metadata that Google bots will use for indexing. You need to give your videos descriptive titles that reflect exactly what the video is about.

Provide a description for the video and go wild on keywords in it. Note that you need to make the description informative and easy to read so it can’t be just a stream of keywords that are barely connected by grammar.

If possible, you can also post a transcription of your video on the same page. At the least, consider adding a copy that complements the video. It will provide you with another opportunity to add keywords and boost the visibility of the page in the all-seeing eyes of Google.