As the years progress, you have likely set up goals and outlined strategies to help take your business to the next level. While planning to move from local to national or even international markets, you ought to look at a few key technologies. The four technologies below are your ticket to managing your bigger client base, growing data and products.

Cloud Computing

Most people have already heard and even interacted with cloud technology; in fact, anyone who’s used a smartphone, tablet or computer has used “the cloud.” This technology might have become ubiquitous, but you may not be aware of how it can help improve your business operations.

Cloud technology is particularly beneficial for businesses that have employees working remotely or travel frequently. Through cloud technology, your on-the-go employee can access software and files used by your business back at the headquarters, from anywhere. This means that traveling employees are connected to staff at the home office and tasks like report filing, data sharing and communication take place seamlessly, international borders notwithstanding.

Translation and Language Learning Software

After your business’ product or service has received FDA compliance, with the help of consultants like, the next logical step is going international. However, a major challenge facing many companies going global is language barrier. You need to communicate effectively with business partners, leads and customers.

Fortunately, web-based translation agencies are improving how they work on a daily basis. Today, such service providers are sophisticated enough to check and translate all your first draft communications. While the technology has grown tremendously in the last few years, you still need to work with a professional translator or fluent speaker to avoid inaccuracies.

Such services are especially critical if you intend to do business with customers or partners in a region for shorter periods. For extended stays, it’s better to learn the language and save money on translation costs as well as improve customer service.

Customer Relationship Management Software

It’s every business’ goal to offer excellent customer service experiences and relationships. Expansion to the international markets means that you are acquiring new contacts that you need to keep track of. This is where Customer Relationship Management (CRM) software comes in to help.

The software stores a complete record of all the interactions your business has had with customers and potential customers. You can have a database setup to capture individual order history, personal and business information, and any contact they’ve had with members of staff.

CRM software is particularly critical when you decide to run your business at the international level. It’ll help you and your managers keep track of where customers are coming from and languages they speak. The software will also give you insights into local customs that you should be aware of and any applicable trade rules or restrictions enforced.

Use CRM software to serve your customers better by staying on top of their concerns, needs and preferences. The software also helps your management team realize efficiency, cut down on time spent on searching information, files or emails related to customers.

Logistics Tracking

If you are in buying or selling internationally, logistics is a big proportion of doing business – albeit troublesome. Executing and tracking shipments can be made easier with the use of logistics management systems. Such technology can help plan the most effective routes, monitor trade restrictions and track your shipments.


Are you planning to upgrade your business in the near future? Don’t forget to look at all the ways technology can help in your expansion. Whether it’s through provision of better customer service, keeping staff connected, improving logistics or helping in communication, technology has your back.