SEO is one of those digital marketing techniques that is going through changes all the time. But if you need to succeed in the business world and want to beat your competitors in online marketing, then you need to pay full attention to your SEO. The online market is expanding every day which means every time you wake up in the morning; you have a new competitor to beat. If you are not visible in the top positions of Google’s search engine page rankings, then all your online marketing efforts are going in vain. In this article, I have mentioned a few SEO trends that you must follow in 2020.

Artificial Intelligence Will Keep Evolving

AI is slowly making its way in the field of search engine optimization from the past few years, and it will keep evolving. Data is everything these days and data scientists have been focusing on building AI that will be able to help the business achieve more success in the coming years. Google is also taking AI’s help and has taken a big step in the shape of BERT which is a neural network-based technique that allows Google to understand how language is used in searches and what is the context behind it. So if you are not focusing on the AI already, now is the time.

The organic traffic from search engines is like bread and water for the sustainability of any type of business. It’s not a secret that 85% of searchers click on the organic search results to find what they are looking for. As a business owner, you can choose to learn the basics of SEO and follow my suggested trends to rank for your target keywords, or you can find professional support from SEO experts or SEO companies. If you’re looking for professional help, try to find a company that focuses on your specific industry – for example, if you’re a Personal Injury Law Firm, you can take a look at SEO services provided by WeAreTG that has good experience in SEO specifically for this niche. So, researching niche-specific experts or companies is vital for the campaign’s success.

User Interface Matters

When it comes to SEO, a lot of people think that it does not have much to do with the User interface. But the truth is it matters a lot. Your search engine rankings also depend on how many users are visiting your website and how many of them are staying there. With the poor interface, you will never be able to convince any user to explore your website. That is why you need to make sure that your user interface is up to the mark. You should always use a clear cut copy on the homepage of your website, and it should look simple. Avoid adding too many elements on one page as it can confuse the user. You should also use the right kind of font depending on your website’s theme. A good user interface will provide a good user experience and that is not only integral for your SEO but is good for your brand image as well.  You can also hire a digital advertising agency in Melbourne to improve your website’s user interface.

The Keyword Research Is Changing

As SEO has evolved, keyword research is changing as well. While we used to research keywords with the help of tools like keyword planner and SEM rush, now we need to change the approach a bit. Google is not just a search engine anymore; it has become an answer engine. And that is why we need to refine our keywords more. Instead of using just a couple of tools for keyword research, you should use a combination of tools including Ahrefs and Uber Suggests as well. Also, it is better to pick the topic now instead of just the phrase. This will also help you make better secondary keywords as well. Your goal should be to pick keywords that will generate more clicks.

Voice Search Is On The Rise

Voice search is on the rise, and if you are selling products and services online, this is your way to achieve that competitive edge you have always been looking for. According to an estimate by the end of 2022, voice-based shopping will cross $40 billion, which is a huge number. People are using voice search more and more since the introduction of Alexa, Siri and Google Assistant. More than 60% of teens these days use voice search daily. So you need to make sure you are optimizing your website for the voice searches as well.