The exhibition season in London is in full swing and it is only natural that you would want to get in on the action. The bad news is that you are not the only one! There will be hundreds, if not thousands of other participants who are looking to grab the attention of your target audience, who in turn may be forgiven for having the attention span of a goldfish.
So how can you set yourself apart from the crowd? Simply focus on the design of your exhibition stand! You have already done all of the heavy lifting to get to this stage, now you need to optimize your stall and tell your story so that your customer becomes as excited about your product or services as you are!
Following are the 4 top reasons why you should focus on your exhibition stand design.
1) A well designed stand will invite more customers: To listen to your story and to get excited about your product or services, your customers need to enter your stand first. A well designed stand will look inviting, urging people to simply step in!
2) You can get the most out of a limited budget: It is a common misconception that you need to sacrifice pots of money to stand out at an exhibition. There are several designers and firms specializing in exhibition design in London who can help you get the most out of a limited budget. Having a limited budget can also prove to be a blessing in disguise as it will help you stay focused on the message you want to get across to your visitors, instead of getting carried away!
3) It puts you in your customer’s shoes: To design the perfect exhibition stand, you would need to put yourself in your customer’s shoes. From where will your customer enter? How much time will it take for her to reach the other end? What would your message be to her while she is inside the stall? What would be the best way to engage her and so that she stays a while longer? A perfectly designed exhibition stand will answer all of these questions and will help you discover facets of your own product that will help intrigue your customer!
4) You can engage your customers through design: There are several budget friendly design ideas that will help your customers feel as if they are a part of the brand. Why not display live tweets about your product or brand on a screen and ask your potential customers to get in on the action? Everyone loves to see their name on a big screen! You can also have QR codes with your company and brand information as part of the design of your stand, encouraging people to scan them using their smartphones. This will be far more efficient (and scalable) than handing out leaflets and brochures, most of which will probably end up in the bin anyways!
So in conclusion we would strongly urge you to focus on design to ensure that the current exhibition season proves to be a success for you and your company!