The elements of web design are essential for every website because they’ve allowed many businesses and companies to reach greater heights. As a matter of fact, most businesses use websites as digital contact points for customers who want to reach out to their company. Additionally, businesses use websites as digital stores so their customers can efficiently browse and purchase their inventory. 

However, with all the successful websites out there, you might be wondering why your website isn’t producing similar results.

The issue could simply be in your website’s design or features. Perhaps your website is missing some key elements. If you don’t know which one should be considered essential, here’s a list of the most crucial elements of web design and what they can do for your website:

1. Overall Layout And Visual Appearance

The first important element will always be the website’s overall design. Since it’s the first thing customers notice, you should give it more thought and consideration. 

When a customer opens your website, it can take only a fraction of a second for them to form an opinion, which will determine if it’s worth their time to engage with the website. Thus, your website’s traffic may increase or decrease depending on its layout and look.

To maximize each millisecond of your customers’ time, you should construct or design a website that’s simple yet pleasing to the eye. You can either hire a web design agency to take care of that for you or do the following:

  • Since the design will depend on the target market you’ve chosen, you must consider their preferences. Certain people prefer or lean toward darker or intense colors, while others prefer light or comfortable colors. Hence, don’t forget to take those factors into account.
  • Increase your website’s visual appeal by using high-definition photographs, icons, and graphics. Since the website is an extension of your company or business, quality images will allow you to convey just how good your products and services are. 
  • Lastly, incorporate information and design patterns into your website layout. Although you can create layouts with a simple point-and-click design, you can utilize drop-down bars and different patterns to guide your customers’ eyes. For instance, patterns such as F-patterns or Z-patterns maximize your website’s horizontal top, resulting in an organized layout. 

2. Ease Of Navigation

Another important element of web design is navigation. Poor navigation is one of the most common issues with newly created websites. Since many owners rarely consider the ease of access to each function or feature, customers are left to decipher the layout on their own. 

As mentioned, the design and layout must be visually appealing. However, it should also not affect the navigation aspect of your website.

The best way to create an organized yet appealing web layout is by using simple designs. When there are easily accessible functions on the page, finding a specific product won’t be difficult for anyone. 

For example, by highlighting specific buttons or functions using certain colors, your customers can quickly determine where they should go first. This is also the reason why labeling functions clearly and properly is a must.

Thus, by providing a highly transparent system, your customers can find the right information or product with ease. Moreover, this reduces the chance that visitors will exit your website out of frustration, which is also known as bounce rate. If you have higher bounce rates, you’re decreasing the conversion rate of your business.

You can reduce your bounce rate and increase your customers’ time on your website if your web design is easy to navigate. Consider applying these navigation tips and tricks:

  • Keep your logo visible at all times, and make sure it’s clickable so your customers can get to the home page right away.
  • Limit keystrokes and clicks. Ideally, essential information should only be three clicks away at most.
  • Since the navigation bar should be visible no matter what page you’re on, always have place it at the top.
  • Don’t complicate navigation by adding complex words or terms.
  • Utilize standard layouts such as horizontal navigation at the top or vertical navigation at the lower left side of your website.
  • Organize the navigation bar from the most to the least important pages or areas.

3. Large And Responsive Hero Images

Aside from your logo, your web design should incorporate large and responsive hero images. But before anything else, you should know what they are. 

Basically, hero images pertain to the banners or featured images found on the home page of your website. They usually contain images of the main products or services as well as insights into the company’s brand or image. They provide context for new visitors and customers.

However, the latest website trend is using hero images for the background. Most layouts incorporate images that convey the company’s goals and ambitions in order to set the right tone for visitors. Overall, utilizing large images increases a website’s visual appeal, allowing visitors to understand what the brand and company is all about.

4. Strong But Limited Color Palette

Although color can give life to your web design, don’t overdo it. It might be tempting to fill your website with all your favorite colors or highlight certain features using them. However, the best and most successful websites have a solid and coherent color palette. 

In designing your website, limit the colors you use. Doing so allows you to create a stronger and more professional look for your website.

While ensuring that each color matches and works well with one another, you must not veer away from the company’s image. You can complement your company’s colors with plain white or black areas. If you have a colorful logo, see to it that the other colors you use on the website will not clash with it.


By now, you should be able to pinpoint the essential element that your website lacks. But if you’re still unsure about, you can try browsing through your website one more time or let a web design agency assess it for you.

By identifying any missing or insufficient elements, you can take one step toward improving your web design. Ultimately, you’ll ensure that your customers will enjoy visiting your website and encourage them to buy or pay for your products or services.