Product design is a specialist job. It usually falls down to just one person or a small team to design an object. You might think that’s not a particularly difficult task. Especially when many of the products we use today feature simple designs.
In reality, the product design process can be quite complicated. All manner of things need to get considered. Otherwise, the desired result won’t happen. I’ve seen many examples of epic fails when it comes to product design.
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If you’re creating a new product, you need to avoid making these four design mistakes. But, should you somehow make one of those mistakes, I’ll also explain how to fix them! Here is what you need to know:
1. Excess casing
Most products sold to consumers get protected in some kind of case. For instance, the majority of electronic products we use get encased in plastic. Some manufacturers create huge cases for no particular reason. As a result, that makes their products less versatile. Especially in areas where storage space is at a premium.
It’s worth thinking about the design of your product’s casing before you create them. If your firm makes products in-house, perhaps the issue might be down to your technique.
In those scenarios, you may benefit from injection molding seminars. Attending such events could allow you to find out how to make better molds of your product cases. The result? You end up using less material and saving money. And, of course, your products take up less space!
2. Poor choice of colors
You may believe that a particular tone “looks good” but what do your customers think? If you don’t offer a range of colors that people like, they won’t want to buy your products!
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The color of a product is just as important as the item itself. Consider surveying a focus group and find out which colors appeal to them the most.
3. Copying the competition
In some cases, it doesn’t make sense to reinvent the wheel, as it were. But in others, re-imagining how something looks and works could take the market by storm. Don’t assume that copying best-selling competing products is a winning formula.
Think outside of the box – literally! Consider how the design of your product could work better if it defied convention. For example, instead of using a box shape for your product, how about a circular one?
4. Chasing trends
Don’t get me wrong. Chasing current trends when designing a product isn’t always a bad idea. But, it can be if the market gets saturated with the same or similar designs!
You may wish to follow a specific way of doing things when it comes to functionality. But, that doesn’t mean your designs have to follow suit as well. When you design a product, you should think about how you can make it more unique. After all; you want to be a trend-setter, not a follower.
I hope you’ve enjoyed reading today’s blog post. See you soon!
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