Choosing a career is now harder than ever. The variety of choices really makes prospective students completely bewildered. Once they knew that becoming successful meant to get an education and land a job. Today, though being necessary and appreciated, education is not playing a key role.
Developing cognitive flexibility and emotional intelligence as well as learning key skills is essential for a successful specialist. Education constitutes a fundamental, but a degree certificate is never enough to occupy a leading position.
What’s more important, no student will get a qualification and find a good job until they have gotten some work experience. They can choose between a traditional internship or an online job. The main thing is to gain skills and practical experiences to handle job duties in the future.
However, certain fields of knowledge change so rapidly that students are forced to develop forward-thinking and projection skills to remain competitive. In this article, we will discuss future career trends for marketing students and interns to show how much technologies impact professions and labor relationships. But at first, let’s consider what factors will define marketing of the future.
Quality Over Quantity
Marketing specialists can no longer boast the number of projects they worked on. Today, they can impress employers with brands they worked for and campaigns they participated in. That’s why the great marketing minds of the future should take care of their career resources by involving themselves in meaningful and recognized projects.
Professionals from a well-known LinkedIn resume service already agree that the quality of work experience means a lot more for recruiters. Thus, to get more interviews, marketing interns should name certain facts that would impress a hiring manager.
Complexity in Consumer Purchasing Decisions
It’s getting more and more difficult to push customers to make certain purchasing decisions. Impulsive buying still fuels the trade in certain goods. However, in general, customers are getting more and more demanding when it comes to their money.
Thus, marketing specialists of the future will face the need to develop new purchasing strategies based on clients’ unbalanced mix of emotions and rationale. They’ll have to learn to play on both these fields to convert a visitor into a customer.
Personalization and Individualism
Since technologies have made it possible, people no longer want to be treated as a regular shopper. They want to experience an individual approach. Applications and websites should be able to provide a client with the personalization they want to get their attention.
It becomes a marketer’s duty to ensure customers get differentiated treatment based on their age, sex, interests, and other factors. Marketers unable to read and process clients’ data will no longer be useful for a company as they know nothing about the clients they work for.
Mobile Communications Define the Course
Future marketers should apply all their knowledge and expertise to strengthen the social media and web presence of employers. Moreover, telemarketing also hasn’t gone away. Communication with customers via mobile devices is still essential to increase sales and grow the customer base.
Even though Facebook ads are getting annoying, mobile communications are the primary channel of interaction with the client audience. Marketer’s expertise is defined by the quality of this communication and its efficiency.
Honesty Is the Best Policy
The more transparent and honest marketing data is, the better the business develops. Most companies recognize that it is better to deal with customer complaints rather than ignore them. These customers can go online and ruin the reputation that has been built for years.
Thus, marketers will have to assume the responsibilities of customer success managers, responsible for developing customer loyalty. It can only be built on honesty and transparency towards each other.
Given all this information, what would be career advice expert’s recommendations to future marketers?
Study Influencer Marketing in Smaller Niches
If you want to get employed as a marketer and become successful, a good idea is to study the peculiarities of influencer marketing. The best thing about this type of marketing is that you can grow sales significantly by targeting a relatively small group of loyal followers. The financial outcomes of such campaigns may even exceed the results of less specific marketing efforts.
Develop Your Knowledge of Digital Marketing Techniques
Today, digital marketing reigns among all other types of marketing, making it essential for all marketers to learn. Moreover, from a career perspective, it is one of the most interesting subfields. Students who studied marketing gladly choose this direction as the main one for their careers.
If you learn to endorse goods, brands, and services through digital channels of communication, you’ll be in high demand by various recruiting firms. Digital marketing specialists, especially those with successful projects, are very much needed by large well-known companies and smaller brands.
Consider Progressing in the Public Relations Field
Public relations specialists will definitely get more attention in the future. The attention will slowly shift from the product to the brand. Thus, by building a public image, working with the media, and collaborating with the marketing team, public relation specialists can direct public opinion to maintain a certain image.
The salaries of such specialists are growing as well as the demand for them. If you do believe that you are good at communication, press release writing business, and networking, public relations is your field.
Move to Data Science
If you like numbers just the way you like marketing, you can combine your degree with some analytics courses and learn to read customer data. There is a growing need for analytics who can interpret the collected information about customers and make use of it from the marketing perspective.
As a data science specialist with a degree in marketing, you’ll be able to determine trends, personalize products and services, and cooperate with customers better than if you acted blindly. Studying your audience in detail, you’ll be able to meet its needs as soon as possible, beating all your competitors.
Based on this information, the conclusion is the following: a degree in marketing is fundamental. You decide what direction you choose when you get some practical experience and develop professionally. The best advice in this situation is to keep abreast of all trends and develop your commitment to continuous learning.