So you have spent money and finally got your company site ready and live. It is quite obvious customers and leads won’t automatically start coming in. You need to go out there, promote your site, market it well and bring in traffic. The key is traffic, infact targeted traffic to be more precise which is responsible for bringing leads to your site and increasing your customer base and ultimately making sales.
Enlisted below are some of the best and most effective methods which you could use to get the word out and market your company website:
1) SEO (Search Engine Optimisation)
SEO means increasing the visibility of your website in search engines primarily Google. This is done by optimizing your website pages for specific keywords you are targeted and wish to rank for in search engines. Ideally, you would want to rank your website in Top 10 for a specific keyword phrase because lets be honest, very few people go past first page to find an query they are looking for.
Now ranking in top positions especially these days is easier said than done. You need to have a solid strategy and the right expertise which can help you achieve your desired rankings. SEO isn’t an overnight thing so you wouldn’t notice results right off the bat. It can be time consuming so you need to be patient and carry on other processes by the time.
2) Blogging and Content Marketing
This strategy is probably the best when it comes to ROI and doesn’t take as much time as SEO. You need to offer quality content to your users – content which is not only useful but also shareable. Encourage your users to share the content across various social networks. A well thought out and properly executed content marketing plan can work wonders and get your content viral which can bring you a large amount of traffic and also help in branding.
Long pillar posts and infographics work the best when it comes to content marketing. A key part of content marketing is usage of images. A picture is worth a thousand words so make sure you are using quality images. Although free images work fine but its highly recommended you use images from a reputed stock image site such as Depositphotos. These images are professionally shot and are highly appealing and do not cost a fortune.
3) PPC (Pay Per Click)
PPC stands for Pay Per Click where you essentially pay money to search engines and Bing for every click that is performed on your ad. The aim of this click is to turn that user into a customer or a future customer. Unlike SEO, PPC can give instant results but on the other hand can burn your cash quickly too if not done properly so its recommended to a daily budget especially at the start so you don’t go over that. You can start as low as 5-10$ a day with Google Adwords. PPC is all about testing and optimizing and takes a while to master it but once you manage to do it and start getting a positive ROI, it can be really profitable.
4) Word of Mouth
Word of mouth is the best form of marketing. Whenever you are looking for new stuff such as bike or a mobile phone or even a service such as carpet cleaning or a dentist, you consult your friends and near and dear ones for their recommendation. Same thing applies here, you should spend time in building connection and bond with your customers who are already satisfied with your services and ask them to refer your product or service to their friends and relatives. In turn you could offer them discount or incentives. Win-win situation for both.