This ongoing pandemic that we are all maneuvering our way through has caused so much unrest and devastation it’s sometimes hard to believe. Not only has it taken the lives of millions and rendered thousands ill or with ongoing health issues, but the knock-on effect has severely impacted the global economy.
Businesses large and small have been affected, with many closing their doors, downsizing, or laying off staff. If you run a small business, then this will be an extremely worrying time. As well as ensuring that your business stays afloat, you have the added responsibility of making sure that your staff are protected and that you are doing everything you can to minimize the spread of this terrible virus.
In a bid to make things a little easier and to help you focus, we’ve put together a list of things that may help.
Here are 3 ways to protect your small business during COVID-19.
Diversify your sales techniques
As hard as it may be, now is the time to think on your feet and use all options available to keep sales going. This may mean that you need to use different selling techniques. If, for example, you are used to selling locally or via a retail outlet but can no longer do so due to lockdown measures, then now is the time to formulate an online marketing strategy.
If most of your clientele live locally, think about offering a COVID- friendly delivery service. Providing you are safe and follow guidelines, do what you must to keep things ticking over.
Secure your IT systems
If staff are working from home, you must ensure that your company and customer data remains secure. One way to do this is to provide staff with VPN access and make sure that they use it at all times. It’s also worthwhile having staff change their password more regularly than usual.
It has been suggested that due to the number of people working remotely at the moment, voice phishing is on the rise. This type of phishing is where scammers will call an unsuspecting employee and loosely impersonate a work colleague or authority figure in a bid to obtain sensitive or confidential information. Make sure staff know what to look out for, or you could fall victim to a very different kind of virus.
Adopt a new cleaning policy
If your workplace is still open for business, you will need to ramp up your office cleaning regime. As well as having your cleaners be more thorough and more regular, you should review your company safety policy. You may, for example, feel it necessary that staff wash their hands at regular intervals, or you may want to prohibit personal belongings from being brought into the workplace.
Many businesses have also started opening windows regularly to keep fresh air circulating and minimize the risk of the virus spreading. You must keep staff motivated during this troublesome time, so rather than being dictatorial, make sure they know that the measures are being implemented for their own safety.