I know why you’re here: You’re looking for easy to use marketing tools that can help you accomplish your marketing goals, aren’t you?

With the plethora of tools available on the internet, it’s not always easy to find the perfect tools for your marketing campaigns.

There are tools with countless features that’s perfect for enterprise-level marketing campaigns that cost thousands, while there are those with just the right amount of features that’s fairly affordable.

In this guide, we’ll cover some of the best tools you can use for your marketing campaigns. These tools are newbie-friendly.

1. Ubersuggest

Ubersuggest is a newbie-friendly SEO tool that helps bolster your online presence, traffic, and sales and conversions, among others.

Uncover keywords with its Keyword Research tool. Enter your seed keyphrase, location, and language, such as “kitten heels” in US English. Ubersuggest reveals this report:

Ubersuggest shows you the keyword’s search volume, difficulty score for paid and organic rankings, and cost per click (CPC). 

Below that section are graphs on its mobile and desktop volumes, searchers’ age range, and number of people who clicked on paid and organic results and didn’t.

Ubersuggest lists 100 free keyword ideas based on several sources, such as Google suggest, and includes related keywords, question formats, and prepositional and comparison phrases.

Ubersuggest also presents 100 free content suggestions with their volume of visits (estimated), backlinks, and Facebook and Pinterest shares. Here’s how that looks like: 

Check your performance and SEO health with Ubersuggest’s Site Audit tool, which crawls 150 pages for free. Enter your URL, such as “theletterjsupply.com” and get reports like this:

Ubersuggest discloses your on-page SEO score, monthly organic traffic volume, and number of organic keywords and backlinks. Below that, it lists your critical errors, warnings, and recommended actions.

It even measures and evaluates your mobile and desktop site speeds:

It also unveils your top SEO issues with their number and priority level.

Spy on your competitors’ SEO performance with the Traffic Analyzer. Using The Letter J Supply as the same sample, here’s Ubersuggest’s report:

Ubersuggest exposes its domain score, organic monthly traffic, and number of backlinks and organic keywords. Below them are graphs of its traffic and SEO rankings (by SERPs) over the past 12 months.

Ubersuggest also lists its top 20 SEO pages by country with their number of backlinks, visits (estimated), and Facebook and Pinterest shares.

Ubersuggest unpacks its top keywords by country, including their search volume for the month, rank in Google SERPs, and estimated traffic from Google.

Ubersuggest even probes your competitor’s backlinks deeply, revealing its domain score, organic monthly traffic, and number of referring domains and backlinks, among others.

Ubersuggest enumerates 100 of your rival’s backlinks for free, with details such as domain score, page score, anchor text, etc., by category (follow, nofollow, one link per domain), and advanced search filters.

Knowing your rival’s top-performing pages and keywords hints you on the sites you should hit up, links to build, and new keywords and content ideas to pursue.

Finally, Ubersuggest has a free Chrome extension to let you obtain more keywords on Google, Amazon, and YouTube.

It’s worth noting that, as a freemium, Ubersuggest provides you far more keywords for free than any other SEO tool. 

It has a daily limit of search queries that can be removed with premium accounts. But generally, you get many queries and essential SEO features most marketers need each day — for free.

If you sign up, it’s also for free, and you get more advanced features, such as creating projects.

2. Kingsumo

If you’re worried about the intricacies of organizing giveaways online, finish them in only a few steps with a simple tool, Kingsumo.

To launch your giveaway, enter your email address and fill out the competition details, such as title, description, start and end dates and times, prize, contest image, and others.

Select the social platforms customers should use in promoting your contest. Identify also the actions that count as entries, among others.

If you plan to send post-giveaway marketing messages, especially to customers in Europe, require them to consent to the action, in compliance with the General Data Privacy Regulation (GDPR).

To do that, tick the box at the bottom of the application:

Once you’ve filled the form, Kingsumo will lead you to create a user account, and your giveaway will run looking like this:

Kingsumo presents a clean, visually appealing giveaway announcement, with a countdown and your uploaded image at the top.

It lets you enter your email address or connect with your social account to join. The contest description, timezone, and organizer name are also at the bottom:

Additionally, Kingsumo lets you edit your giveaway even while it’s live. You can choose to duplicate and view the announcement after modifying it.

Keep in mind that you won’t see a preview of the contest if it isn’t live yet, and you’ll see the same page as your visitors will. 

Kingsumo has free and paid web apps, both having unlimited giveaway creations. It also has lifetime WordPress plugins (with charges).

You can also use project or task management tools such as a reliable gantt chart maker app to keep track of your giveaways on Kingsumo and other contests, promotions, and gamification initiatives. 

This helps you manage and determine which giveaways are currently running, their end date, and even help you plan when to run the next contests seamlessly. 

3. MailChimp

MailChimp is a user-friendly email marketing tool. It covers features relating to managing your audience, promoting your brand, developing campaigns, and getting data and insights.

MailChimp lets you organize your contacts with a built-in, scalable Customer Relationship Management (CRM) tool and view them all in one dashboard.

It lets you segment and tag your contacts, know them deeply by their profiles, uncover data patterns, use them to automate and personalize your emails, etc.

To amplify your brand, MailChimp offers a collection of stunning newsletter templates, custom domains, and user-intuitive building editors for your site, landing pages, and emails.

For instance, here’s how it looks like when designing your email campaigns:

MailChimp also helps you develop integrated, conversion-boosting campaigns using email, social media, landing pages, sign-up forms, digital ads, postcards, and automations.

Lastly, MailChimp provides analytics and insights. With their predicted demographics, you find similar audiences, understand your campaign interactions, and more.

For example, the Campaign Benchmarking feature reveals your email performance compared with that of similar businesses, like this:

MailChimp even allows you to build from their pre-made, data-supported, and suggested campaigns. You can target audiences more smartly and get real-time updates on mobile.

Plus, you can leverage MailChimp’s subject line helper, email scheduler, address finder, A/B testing tools, and more.

Use MailChimp for free and access the basic features, or upgrade to paid plans for advanced features.

Additionally, Mailchimp integrates with some of the easiest ecommerce platforms to use, such as BigCommerce and Shopify. This streamlines your workflows, allowing you to manage your email marketing efforts more seamlessly. 

Additional tool: Your own app 

Build your own app? That doesn’t sound easy or something most newbie marketers can do at all, but hear me out. 

While there is a myriad of ready-to-use marketing tools available online, they might not have all the features and functionalities perfectly suited to your needs. 

The solution? Create an app tailored to what you need to implement your marketing campaigns and initiatives seamlessly, such as an app that improves your engagement. 

If you lack the app development experience or skills, consider working with a skilled freelancer or get professional services. 

Creating apps won’t have to be complex and painful now either with the help of tools that automate critical parts of the process. 

For instance, if you use Azure DevOps to build your app, run your Azure DevOps backup on a reliable platform such as Backrightup. It automatically duplicates your code and data and keep them intact and secure.  

Building your own app might require a bit of investment at the beginning but the benefits can far outweigh the costs when you have a tool that works best for your marketing efforts.  

Final Thoughts

Marketing tasks as a newbie are now easier with these three comprehensive tools. Study your promotional plans and see how these platforms support your assignments and goals.

Using these tools, be creative, experiment with your keyword, giveaway, and integrated campaigns, and see your marketing prowess and performance improve in time.