If you’re an experienced business owner, you may have a business website that’s been around the block a time or two. But with so many other things on your mind, keeping your website as up-to-date as possible or giving it a new and fresh look may not be your top priority. However, with so much business taking place online, you’re really doing yourself a disservice if you’re not giving your website the attention it deserves.
So to help you take care of this without feeling overwhelmed, here are three tips for updating your own business website.
Nail Down Your Goals For Design
The first thing you should figure out, according to CrazyEgg.com, is what you want your new website design to accomplish for your business. For some, you might see too many people bouncing from your website and are hoping that a redesign can help with this issue. In other instances, you might need to redo your navigation or your images so that they are more current.
Whatever it is you decide you want to achieve with your website redesign, knowing this before you start working on the web development side will help make things a lot easier for you. Especially if you bring on a web development team to do a lot of the technical work for you, having a solid goal that you’re all working toward together can make decisions simpler and a focus easier to adhere to.
Refresh Old Content
It’s not always just the design of your website that may need to be updated if it’s been awhile since you’ve created it.
According to Shivam Trika, a contributor to Business2Community.com, you may also want to refresh some of your old content or breathe new life into content pieces that didn’t quite get the reach or attention you were hoping for. Whether it’s a piece that didn’t do so well the first time around or some content that hit it big and you’re wanting to capitalize on that again, you can always rethink or repacking that same content another way, like a infographic or video, in order to get some more miles out of the same work you did to create that content long ago.
Make Your Design Mobile Friendly
For older websites, one big thing that may be missing is having mobile friendly design. And with the amount of people who access the Internet almost exclusively on their smartphone or other mobile device, you’ve got to have a mobile friendly site so you can easily reach them.
If you’re not sure if your website is mobile friendly or not, John Boitnott, a contributor to Entrepreneur.com, recommends simply opening it on your own phone or tablet to see how it comes up. If things don’t appear to be showing up correctly or running right, you should then prioritize a mobile friendly design.
If you’re ready to refresh or redesign your old business website, consider using the tips mentioned above to help you with these tasks.