Online selling and marketing don’t only involve promotions, giving away good deals, and making use of social media. In the last couple of years, digital marketing strategies have already been trending, but the trends this year are beyond just marketing campaigns as these also focus on reliable software or apps for long-term business stability. It’s especially true during this time of COVID-19 pandemic crisis, wherein traditional businesses have been forced to engage in e-commerce.

Check out the top online selling and marketing trends for 2020 to keep you guided:

1. Use Of Project Management Tool

If you want to sell remotely, you need to have a reliable project management tool. For a small business to thrive, proper management is crucial. However, orders come and go, and there are peak times that your staff may find to be too much to handle. That’s why you need a reliable project management tool to help you track purchases, marketing, orders, inventory, logistics, and expenses, among many others.

Instead of hiring extra manpower to handle payroll, scheduling, accounting, bookkeeping, or order processing, you can save time, resources, and effort by using a reliable project management tool. Check out these examples of project management tools for online selling today:

. Google Sheets:

You can use Google Sheets for project management, which is a free and very useful tool for a lot of professionals, like teachers, accountants, bookkeepers, and marketers. It’s usually bundled with Google Doc, Slides, and Drive. Using Google Sheets is like using Excel wherein you can create your own sheets, download add-ons, and write custom codes. 

. Trello:

It is a popular project management app that has been designed to help businesses and teams collaborate better, keeping projects organized. It is a very powerful project management engine for large teams of small businesses, most especially offshore employees or those living in multiple locations worldwide, just like in home-based businesses.

2. Use Of Online Communication Tool

Business communication is crucial for collaboration, marketing, and sales. Brick-and-mortar merchants consider shifting to online selling and using online communication tools, like social media, to stay connected with employees and customers. Also, home delivery is an emerging trend, wherein store items are brought to customers’ doorsteps.

Get instant notifications as leads move through your sales pipeline, and be able to pull up customer details within your sales channels by integrating a messaging app to your sales system. Also, you’ll be able to view and share relevant data about accounts, leads, contacts, or opportunities whenever you place a Salesforce URL in an online communication app channel.

Check some examples of popular online communication tools small business owners use today:

. Slack:

It is a popular messaging tool, connecting teams using an app or desktop browser. It’s easy and simple to use. If you need to send messages to one person or your entire team, Slack is a smart choice. Eliminate frustrating scenarios, such long response times, and, worse, not getting any reply at all because old messages have been buried by new ones.

. Basecamp:

It allows you to unite all business elements, providing a broad overview of all the things that are happening across the company. It’s relatively simple and easy to use even for novices. Also, with Basecamp, you can get a detailed look into your teams and projects.

3. Investing In And Using ERP

According to a report, it is expected that the worth of global ERP software market in 2020 will be over USD$ 41 billion. Every business can benefit from enterprise resource planning or ERP software. If you want to improve your productivity, track marketing strategies, streamline your business processes, decrease costs, and increase work efficiency and sales, you need to implement an ERP software solution.

Enterprise resource planning refers to the management of your business’s core process in real-time through the use of software or digital technology. ERP software, therefore, refers to the applications that have been integrated into your system and whose main function is to analyze data from different business activities through gathering, storing, and handling of said data. 

Here are the benefits of investing in ERP for your e-commerce business:

. Promotes Efficient Business Operations:

Are you, still, manually entering data, such as orders and inventories, on your computer?  This process can be daunting and time-consuming, most especially if you handle a large or high volume of orders every day. Using ERP allows you to focus on your sales and marketing.

. Streamlines Business Processes And Increases Productivity:

By investing in a trusted and reliable ERP software, almost all business operations are automated for increased productivity. Data is shared in all departments in real-time for a faster solution. It improves production, sourcing materials, inventory, order completion, logistics, and delivery for more streamlined business processes.


The emerging trends in online selling and marketing this year involve the use of a project management tool, an online messaging tool, and ERP software. All of these technologies are just in time because of the impacts of the COVID-19 crisis, making businesses thrive by resorting to e-commerce.