Startups face numerous difficulties growing their brand. Automation acts as a leverage for them. If you are a startup trying to keep your head out of the water, automation is the rock atop which you can stand.
Rhetorics aside, automated tools make everything easy for startups. By everything I meant marketing, operation and customer management. Marketing, by far, is the most important of the three. Managing operation is an internal process.
Retaining customers is important, but in order to retain customers, you need to have them in the first place. And for that you need to increase conversion rate and close sales. In 2018, these are impossible without automation.
Here are some must-use marketing tools, startups may find useful:
I highly recommend Ubersuggest to anyone undecided which SEO tool to use. In my opinion, startup owners are the demographic that require the tool the most as it is completely free. It doesn’t even cost a single dime. Startups are hard-pressed for cash. Getting to use a high-end SEO tool for free is a dream come true for them.
But is there anything mentionable about Ubersuggest aside from the “Free” tag? Yes, there is. In fact, there’s a lot. Ubersuggest works by suggesting keyword ideas. I know what you are thinking, you can get keyword ideas from Google AdWords. Why then, a separate tool?
Because its keyword overview feature is unbeatable. Ubersuggest displays predictive search volume of suggested keywords. It is something that no other tool, as far as my knowledge goes, offers. If that’s not the reason enough for you, there’s more. Ubersuggests’ competitive intelligence analysis has a semantic touch to it. Instead of giving you a generic idea, the tool customizes your ranking odds.
A keyword, even if appears lucrative enough to be picked for organic/paid campaign, may not be right for you. Uber suggest is the only tool that gives you an honest idea whether you should go for it. And it’d be wrong to say it’s worth the money as you won’t have to pay.
So Ubersuggest all the way.
Sprout is among the marketing tools that’s been constantly evolving ever since making the first appearance. It rocks. Here’s a quick look at its top features:
Using it, you can collaborate with others and manage your social campaigns better. Assigning a task to an employee, then instructing another to monitor the previous employee, then again instructing someone else to collaborate with the two employees waste time and resources.
With Sprout Social, assigning tasks becomes easier than ever. And you can schedule different types of content from different social networks
There are tools that get you actionable insights. Sprout takes it to the next level. There’s a feature called “Smart Inbox.” It contains action items. When you open the inbox, you see items for Instagram comments, Facebook posts and Twitter follow and comments.
I have hands-on experience with Sprout Social. Managing teams is reasonably difficult as there are very few tools that excel both in team collaboration and customer communication over social media, the way Sprout does. The dashboard is an absolute gem. It allows you to cut down time on reading customer messages and viewing the notifications.
Sprout is fairly affordable. The premium plan costs $49 per user/month and the enterprise plan costs $249 per user/month. The corporate plan is the most popular; it costs $149 per user/month.
This tool is among the most favorites of small and mid-market companies. It’s a handy tool for social media marketers. Here’s a rundown of Hootsuite’s top features.
Hootsuite, like other social network management tools, manages multiple social networks via a single app. Now, what’s the point of managing campaigns if the reporting is slow? None. Hootsuite developers knew this and they have added the real-time reporting feature.
This feature is spot on. As you receive reports from social media, you analyze the managed networks better. Most importantly, you can quickly decide whether a comment or a follow or a like can turn into something meaningful, something that leads to a sale.
The dashboard is as simplistic as it gets. You can manage columns better, search for hashtags, keywords and users quickly and without any hassle. The content programming feature is simply great. It’s a step above content scheduling. Hootsuite will display the right content to the right audience on social media. Sentiment scoring and influencer identification are two features that require separate and detailed discussion. When you blend these features, identifying the right people from the rabbit hole called social media becomes super easy, owing to the previously mentioned social reporting feature.
Hootsuite is great for startups not because it packs an array of features, because the individual features synchronize perfectly with each other. Exactly what a startup needs.
As I mentioned before, startups face unique challenges. They have to keep switching between global and local avatars, cater to a large spectrum of audiences – all because they want to expand their clientele. Unless they use robust marketing tools, they can never succeed in achieving growth. The three tools, discussed here are all tailor-made for them.
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Why Business Owners Should Also Invest In Real Estate
Business owners often count on their businesses almost exclusively to secure ongoing revenue and plan for the future. They might plan to sell the business eventually, using the money to fund their retirement, or might imagine working for the company indefinitely, with a consistent line…
Best Free-Play Slots You Need To Try While You Can!
Video slots are currently the most preferred form of entertainment found in digital casinos. The reasons are many – they are easy to play, highly rewarding, provide endless entertainment, and there are a lot of titles to choose from. Nevertheless, every experienced player will tell…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…
Businesses Need To Be Proactive When It Comes To Cyber Security
For business of any size, making sure they are not only compliant with security regulations but continually improving and adjusting the measures they have in place is vital. Quite often the factor which determines how a business approaches cyber security is the mindset of the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…