From viral reels on Instagram to genuinely useful content on your website, we bet you have tried every trick under your belt to gain traction online. While paid advertisements and influencer marketing have made their mark in the years gone by, the road ahead is not easy for brands and marketing professionals.
The tried and tested strategies are out there for everyone to understand and implement. It is the way in which you customize those strategies to suit your brand or client which will decide whether you can succeed or not. In this post, we shall discuss some digital marketing strategies that you can rely upon. These are the strategies that lay out a specific plan without beating around the bush.
Search influenced blogging –
Blogging, if done seriously (which means executing a well-planned strategy) can work wonders for your marketing plans. The first step is to assess your existing blog strategy (if any). If you already have a blog that has a substantial number of followers, then it makes sense to stick to the content strategy with a few minor improvements here and there.
The second step is to design a fresh blogging narrative. This will be required if you find out in step one above that you either do not have an existing blog or have one with no useful narrative. This narrative has to revolve around stuff (or content, to be precise) that people are looking up online in search engines. Instead of assuming what people are searching for, it is better to make use of keyword tools.
The third step is, therefore, creating content wherein a link-building agency will help as they integrate the keywords you find in step two above with your products or services. For instance, if you find that people are searching about Search Engine Optimisation (SEO) online, and you are a link-building agency, you can create content around tips to improve SEO rankings through link building.
Social Media Marketing with a single-minded focus –
When it comes to social media marketing, most small businesses or local brands (even some multinational brands) fall prey to the war cry – “Be everywhere, post every day”. It does make sense to be on every social media platform for some brands but it is an informed choice that one must make.
The first and foremost task that you must do is to identify one platform which is crucial to your success. Invariably, you must identify your target audience first and go where they are spending most of their time. For instance, lawyers spend most of their time on LinkedIn or Twitter. So if you are a writing service that helps lawyers hone their websites, you must focus on one of these social media sites.
The second step that will make your marketing strategy shine is understanding the reason your audience is on a particular platform and meeting their content needs. Continuing our example of a writing service, you cannot just post your blog content on LinkedIn and expect lawyers to approach you. The correct way to do so would be to use stories (since that is what works best on LinkedIn) that show how your services helped other lawyers.
Email Marketing with a twist –
Email marketing needs to be given due importance irrespective of the fact whether you are a product or service-based brand. With remote work becoming a reality, emails are back in business. However, your email marketing strategy needs to complement your blogging and SEO strategy.
As a matter of priority, you need to first build an email list. This includes both existing customers and prospective ones. For building an effective email list that actually turns leads into conversions, you have to provide value to people on your website.
It is imperative that your website and blog has content that people are searching for (that is how you get traffic in the first place). Once people have come to your website, they should get some incentive (like a free ebook) for them to follow your newsletter.
Even after they have followed your list, you need to keep them hooked on your content through innovative subject lines of your emails, infographics, and useful PDF resources so as to prevent them from unsubscribing.
The common thread that binds all the above three strategies is good content which answers some critical questions of your target group. Once you have answered the question, it is then up to you to bring your brand into the picture and leverage the attention that you are now getting.
A crucial aspect of digital marketing is that while you must be executing all aspects of your strategy at the same time, you must develop a cohesive strategy by first isolating the various aspects so as to identify the loopholes in them.