11 Marketing Tricks You Should Use to Convert More Customers
Every marketer’s goal is to convert more customers. Otherwise, there is no point in organizing all these fairs, sales, giveaways or even communicating with customers. Businesses need to make clients choose their products, and that’s what marketers try to do.
Being a marketer requires fundamental knowledge of the main economic principles and customer psychology. Based on these two factors, they are able to design strategies that can potentially acquire more customers and then retain them.
We have met with the marketing team working for a company from which students order custom writing services as EssayPro. They’ve agreed to share a few tricks on how they achieve high customer conversion. Here they are:
Add a pop-up to your website
Adding a pop-up to a website significantly increases the conversion rate, and it works 100% on every site. However, be cautious when it comes to setting up the pop-up.
Make sure pop-ups don’t get your visitors frustrated. Modern tools let you program pop-ups to appear only once per user. Also, ensure that every pop-up is easy to close. Clients may get angry if they keep being redirected when trying to close the pop-up.
Boost signups by removing unnecessary form fields
Most of the visitors will go over your website on the fly. Most likely, they’ll get bored filling long forms and give up doing this eventually.
You need to cut unnecessary form fields to make the signup process easier for users. After all, you only need the information that can help you determine the user’s demographics and their email.
Make the first step as easy as possible
If you want to grow the number of subscribers, the best thing you can do is to make the first step as easy as possible. For example, many people would leave their email addresses if it’s the only thing required. At the same time, they wouldn’t bother filling a long form with lots of fields.
Thus, make the first step as easy as you can. Ask for an email address and then add no more than three questions with checkboxes for convenience. You’ll see your numbers growing soon.
Add feedback and reviews from past customers
True reviews from clients can really help brands grow their customer base. Website visitors look for information about the company online to find out more about the product and service. If they see customer testimonials right away, it may help them make a purchasing decision.
Of course, some companies write their own fake reviews and put them up front for visitors to see. Don’t do that. Rely on the real feedback because all these fake posts are easy to check.
Don’t make a landing page too fancy
Distractions may as well be the reason why your conversion rate is low. Even though website visitors are very much demanding when it comes to UI/UX design, the goal is still to make it intuitive.
To achieve that, a website should be easy to navigate. That’s why we recommend avoiding all distractors and structure every landing page in the following way:
- Selected features
- Customer reviews
- Content, both written and visual, explaining the offer
Use effective calls to action
CTAs like “Sign up” and “Start trial” no longer catch visitors’ attention. They all know what follows when they click.
For this reason, marketers have been working really hard on diversifying their CTA across the entire website. Today, the trend is to start a CTA with the word “Yes.” It really works, if you word a CTA as follows:
“Yes, I want to solve this problem” or “Yes, I want to try this myself”
Add a live chat option to your website
Lots of people prefer to text rather than call. As a business, you need to adjust to this trend and enable this on your website.
You can find lots of companies online that provide live chat options and make them seamlessly integrated into a website. Do consider making an investment into something as simple as that and you’ll see your conversion grow.
Offer money-back guarantees
You must have noticed that many companies have started offering money-back guarantees if a client is unhappy with the service or product. It helps clients make a purchasing decision because it feels like mitigating the risk.
Money-back guarantees are usually processed only if certain conditions are met. The list of conditions is different from one business to another. But this doesn’t matter that much for clients. They really like the promise of “getting money back if they don’t like the product.”
Add a countdown timer
People tend to act less cautiously if they know the offer is limited or when they see that the time is running. You can create this feeling artificially by adding a countdown to your website.
For example, you can limit the time when a certain discount is effective. Or you can mention how many items of a certain product are in stock now. It helps customers make their purchasing decisions quicker.
Create a blog
Have you ever thought about why so many companies have a blog today? That obviously has a very real marketing purpose.
Blogging helps companies describe their products and services in the subtlest of ways – by providing high-quality informative content to the visitors. If they find a solution to their problem in the blog article, they are likely to make a purchase from the company that explained it so well.
Be active in social media
Websites are not the only tools that are capable of growing customer conversion. Marketers usually try to grow brands’ social media presence as well to maximize customer conversion.
They post interesting facts regularly, develop various campaigns to grow followership, and even create special discounts for clients attained via social media. All of that is done to promote the dialogue between the clients and the brand, encourage feedback, and grow the customer base.
Customer conversion is done through various channels, with websites and social media being just two of them. However, when it comes to certain demographics, these two ways are the most effective. That’s why if you target people who are actively using the Internet, a good idea would be to start with a few tricks mentioned above.