When it comes to best showcasing your artistic skills and finished projects, an online portfolio can be the best option. This makes it easier for you to share your work on social media with others, whilst presenting your best achievements and accomplishments to the people who are most important to your career. A portfolio can help your art get noticed by experts and galleries, help you find more established artists who are willing to mentor you and provide guidance or make it easier for you to find big clients and regular customers to buy your work and finished projects. When building an online portfolio, it’s important to keep some key tips in mind to help you make sure that your work stands out from the crowd.
#1. Choose the Right Platform
The platform that you use to build your online art portfolio will play a huge part in how it is presented to the world. It’s essential that you go with a platform that will allow you to present your work in a sleek, professional way to the world. Ensure the platform you choose loads up your portfolio quickly, is responsive to any device that uses it, and has SSL encryption as standard since all of these factors will affect your search engine ranking.
#2. Invest in High-Quality Images
Showcasing your best work is something that you should invest in the best quality imagery for; whether you invest in a high-quality camera for yourself to use or delegate the task of producing images to a professional. When you’re showcasing your artistic work, images will make a massive impact on your audience, so wowing them immediately is a must.
#3. Use Video to Tell Your Story
Video marketing is growing rapidly in popularity and using video on your site will enable you to showcase your work and content in a variety of different ways. Videos allow you to tell your story, and the story for each project, without the need to write a lengthy post that readers might not have the time to go through. High-quality videos can help your portfolio stand out from the crowd and incite the emotions of your visitors, helping to create a stronger connection by encouraging relatability.
#4. Take Your Time
It’s understandable that you might want to get your work showcased as soon as possible, but it’s important not to rush into getting your portfolio set up. Remember that this will be the first impression that most visitors will have of you and your work, so it’s important to make sure that you get it right first time. It’s crucial to be meticulous when setting up your portfolio; go through all the details to ensure that everything is perfect before you are ready to publish. It can be a good idea to get a second opinion on your portfolio before publishing it; have somebody else cast an objective eye over it and be open to suggestions. Sometimes, it can be difficult to look at your own work objectively, so a second opinion can go a long way.
#5. Be Positive
It’s important to keep a positive attitude when showing off your portfolio. Never put yourself down or apologise for your art, even if you’re not feeling particularly positive about it at the time. Chances are, even the pieces that you wish could have gone differently will be impressive to somebody. When showcasing your artwork, the confidence in yourself that you express can go a longer way than you might realise. Even if you have to fake it at first, it can be especially helpful to try and put yourself forward as an artist who is extremely confident in their work and knows exactly how good they are.
#6. Talk About Your Experiences
In addition to showing off your completed work, it can be a good idea to use your portfolio to show off your ideas, opinions, knowledge,and expertise in your industry. A blog feature on your portfolio will not only provide you with the best platform on which to do this but also improve your search engine ranking by allowing you to regularly update the site by adding new pages. In addition, talking about your experiences and sharing your expertise on your site can help you establish yourself as an expert in your field, which is sure to impress your visitors and help you to build more credibility.
#7. Build Your Brand
Building a portfolio isn’t just about showing off your work to the world; it’s also about presenting yourself as an artist and building a memorable brand that others will be able to recognise. Through your portfolio, you will be able to put together a strong brand image and improve your standing in the art community. Key things include coming up with a strong brand name; this could be a unique business name, or you could use your own name as an artist. You may also want to consider designing a logo for your work as a business and come up with a recognisable brand ‘voice’, which will set the tone for your entire site.
#8. Make it Shareable
Encouraging others to share your work online is key to getting your name out there and standing out from the crowd. One easy way to do this is to add simple, accessible sharing buttons to all the work that you showcase within your portfolio. This will allow others to easily share your work on social media, including popular sites such as Facebook, Twitter, Instagram,and LinkedIn. It’s a good idea to also keep active on social media yourself; this will allow you to gain a larger following, encourage more shares and further visits to your site.
#9. Encourage Discussion
Instead of simply allowing your portfolio visitors to be passive viewers of your work, encourage them to be active participants by facilitating discussions. For example, it’s a good idea to turn on comments on your site and ask your visitors to leave their opinions and ideas, rather than simply viewing your work. For you, this can become a powerful way to get new ideas and see things from a different perspective. It also allows you to build a stronger relationship with your fans and followers by taking on board what they say for your future work.
#10. Be Persistent
Last but not least, it’s important to ensure that you are fully prepared for rejections and able to stay persistent throughout. Instead of seeing rejection as a failure, the best idea is to learn from it and take from it what you can do differently in the future to get a better result. It can be useful to be prepared for a slow start with your portfolio; this is perfectly normal and can quickly be turned around with the right amount of persistence and dedication. As you go along, you’ll be able to learn from any mistakes that you make, allowing you to make future improvements for better returns on your investments of time, money, and effort.
Did you find these tips helpful? Or, would you like to add any of your own? Let us know in the comments.