An engaging website in this day and age is a must for any business to thrive. It’s not only a place for you to reach your clients but it’s also a place they can go to reach you and get information that they need. Getting resources for free is something every customer wants, and if you’re offering up valuable content, this will help your retention rates. But what does this hub need? Read on for ten features every business website needs.
1. A Blog
The blog is where the engaging content part comes in, as it helps you to keep your information current. Clients will appreciate this and it will encourage Google to keep crawling your website. This helps your SEO rankings so that when a client searches for tax help or any other relevant term, your business web site will be the first (or hopefully at least at the top!) of the rankings. Try to keep the content informative but allow it to have some informality as well. Content that hits at the emotion of the reader is more likely to get forwarded. WordPress.com is a great place to start if you’re looking for the right blogging platform.
2. Social Media Buttons
A solid social media presence is another must in this day and age. You should be following the social media best practices in order to reach your clientele. Your website should also have buttons on it so that your clients can find you on Twitter, Facebook, Instagram, Snapchat, etc.
3. Contact Information
This might sound like a no-brainer but you’d be surprised by how many companies forget thisor make it hard to find. Ensure that your contact information and hours of business are easy to locate. As this Accion.com article notes, “If you’re an offline business, make sure you list your hours. If you’re online, let users know when customer service is available. Make your contact information highly visible on every page of your site.” You don’t want to make your client or potential client go searching.
4. Your Logo
This is simply a part of branding, as everything you put out into the world should have this on it. From your website to collateral to e-blasts, your logo should be consistent. Fiverr is a top-rated graphic design site where you can get your own custom logo design for your website and other business materials.
5. Reviews and Testimonials
This is one of the biggest reasons potential clients go to websites, as they are likely deciding whether to use your services. Make sure to highlight your best testimonials like your most helpful Community Tax reviews, for example, and, ideally, have some video testimonials to boot.
This is one of those legal elements that are just there to keep you out of trouble! As this MarTech.Zone article notes, it should “let visitors know how you’re going to utilize data you collect from them. You may also want a Terms of Service if you’re providing any kind of service with your site.” Ideally, you should consult with an attorney for the verbiage on this.
7. A Contact Form
This is somewhere potential clients can fill out their contact information so someone from your company can get a hold of them to get them the information they need. This will be crucial to your success!
8. User-Friendly Navigation
One of the fastest ways to get a potential client to “bounce” from your site is to not offer an easy way to navigate around the site. Offer top navigation and breadcrumb navigation, the latter of which lets them navigate hierarchically.
9. Photos and Videos
“We’re a tax company. We don’t need photos!” This couldn’t be further from the truth. No matter what your business, your website needs to be compelling, and photos and videos are two of the biggest ways to accomplish this.
10. An Engaging “About Us” Page
We should have listed this as the first item, as you obviously need to tell your clients who you are, what you do, and what you can do for them. This is your chance to shine and tell potential customers how you differ from the competition, so don’t phone this in. If you need to, hire a professional writer to craft this copy, as it’s that important.
Business Website Success is Closer than You Think
There are plenty of other bells and whistles you can add to your website, but if you start with these 10 website features, you’ll be off and running.